Six budding entrepreneurs have turned to golf to help raise much-needed cash for the Sir Bobby Robson Foundation. Backed by former Durham cricket star Michael Roseberry, the Northumbria University students are following up last year's Night Of All Knights dinner with a day of celebrity golf.
And the canny team have pitched their Sir Bobby Robson Charity Golf Day at a credit crunch-busting price in a bid to fill all 30 places and raise more than £6,000 for the former Newcastle United manager's cancer fund.
"We realise times are tough for the type of businesses and individuals we're targeting for this event," said Northumbria Uni's Lloyd S. Robson. "That's why we've pinned our prices as low as possible.
"We'd rather have 30 teams making it a great day for everyone than 10 teams paying over the odds.
"And thanks to the Ramside Hall Hotel and Golf Club, who have agreed to stage the event, we will be able to give a large percentage of the money raised straight to the Sir Bobby Robson Foundation."
Lloyd and his fellow PR and Marketing students, who are volunteering their time for free, were asked to plan and stage a sporting event as part of their final year course work.
And they immediately spotted the opportunity to support Sir Bobby's charity and work with some of the region's leading event organisers in the process.
"We've been bowled over by the support we?ve received," added fellow student Gordon Johnston. People who have been working these events for many years have been happy to point us in the right direction and it's been a fantastic learning process."
The Northumbria students are looking for 30 teams willing to pay £240 for a day of golf on Friday, April 17th with a number of local celebrities.
For that price teams of four will receive a round of golf, bacon roll and tea/coffee on arrival, carvery meal after their round, use of sauna and steam room, changing room facilities and parking.
Other sponsorship options are available and interested individuals or businesses can contact Lloyd S. Robson on 07766-200571 or email the event address at: firstname.lastname@example.org
The Sir Bobby Robson Foundation will initially focus on the early detection and treatment of cancer and will also help support clinical trials of promising new treatments to tackle the disease.
As we have previously reported in Golf North East, it has already raised enough money to set up a Cancer Trials Research Centre, which began treating patients from across the region in February 2009.
To make a donation, view messages of support, or for more information on the Sir Bobby Robson Foundation, visit: www.sirbobbyrobsonfoundation.co.uk
Or you can donate by sending a cheque to Sir Bobby Robson Foundation, PO Box 307, Heaton NE7 7QG.
All donors will receive a personalised certificate and a letter of thanks from Sir Bobby.