SIX golf clubs in the picturesque Tyne Valley have launched an initiative to offer existing and new members more golf for their money.
Under the name of Tyne Valley Golf Alliance, the six clubs - Allendale, Garesfield, Prudhoe, Ryton, Stocksfield and Tynedale - are working together to find ways of reducing costs, increasing revenue and giving their members the opportunity to play different courses at no added cost.
The overall aim of the Alliance is to promote golf in the Tyne Valley, to attract new members and visitors alike to this historic and scenic area.
Stage one of the two-year programme is to be introduced on June 1st this year. All full members from the six participating clubs will be issued with a Tyne Valley Golf Card, entitling them to play one free round per year at each of the other five partner courses.
David Gilroy, spokesman for the group said: "We wanted to find ways of combating the economic downturn and at the same time improving the golf experience for our members. Golfers are increasingly finding it difficult to make ends meet and by working together, golf clubs can provide a more attractive package for their memberships.
"A number of meetings have been held over the last two months and already the Alliance is working as a cohesive group for the benefit of the Tyne Valley Golfers.
"Next year, we are looking to introduce a golf pass to all six clubs, offering visitors an unrivalled golf experience in the Tyne Valley - a visitor's passport offering three and five days golf at reduced prices."
Early planning arrangements are also in hand to run a Tyne Valley golf week, 5 days of competition across the six clubs, starting in 2010.
As the Tyne Valley Golf brand matures, it is anticipated that further advantages to members and visitors will accrue through measures like joint marketing initiatives, central purchasing and sharing of equipment.
Each club offers a good test of golf in attractive surroundings and a warm and friendly atmosphere.
Anyone wanting more information should contact any of the clubs where they will be promised a warm welcome.
A website is currently under construction which will provide full details of this initiative and links to all of the clubs involved.