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Sunderland are striving to make football affordable

ELLIS Short says Sunderland are making “positive, sustainable” progress after announcing a raft of price cuts to season ticket prices.

Sunderland boss Ellis Short

ELLIS Short says Sunderland are making “positive, sustainable” progress after announcing a raft of price cuts to season ticket prices.

The club have frozen most prices for next season, as well as cutting costs in the family section and North Stand. At a time when costs of football are being debated furiously, the club are making adult seats available from £400, young people under 22 from £280 and over 65s from around £300.

Fans have until April 5 to secure the reduced prices and are offering a number of ways to pay for the tickets, including one that spreads the cost over a longer period of time.

The Black Cats have fallen away on the field of late, but Short feels that the way they are doing their business off the field is proof that they are moving forward.

In a statement issued by the club, he said: “I feel an immense sense of pride every time the team runs out at the Stadium of Light. To see the vast sea of red and white and hear the noise that greets opposition teams is, in my opinion, what makes Sunderland such a special football club.

“We continue to make positive and sustainable progress together – fans, club, players and of course Martin (O’Neill) – and I hope that supporters can see and appreciate the strides that are being made, both on and off the pitch. Everything we do is with the aim of making Sunderland a success for the fans, whose loyalty, support, passion and love for their football club so richly deserves reward.

“It is my desire to give everyone a football club to be proud of, just as it is Martin’s desire to give the fans a team to be proud of and with the tremendous backing of our supporters I firmly believe that anything is possible.”

MARK DOUGLAS

 

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