Newcastle United are looking to improve the relationship between the club and its fans by re-introducing the Fans Forum that was scrapped in 2009.
The club have announced that 15 fans will be appointed to the Forum, which will meet with key boardroom figures four times a year in an effort to boost dialogue and relations.
Three seats on the forum will go to supporter groups NUFC Fans United, the Newcastle United Supporters Trust and the Newcastle United Disabled Supporters Association, but the rest are available to fans from every section of the supporter base. Fans have until August 9 to apply.
The idea behind the forum is that the club will give supporters a voice on key issues including ticketing and communication. It has been developed in association with the Football Supporters Federation and is the result of months of work behind-the-scenes.
Board members John Irving and Lee Charnley will be among the seven club representatives, with an official from Wonga also set to play a part in the Fans Forum.
The club has been bruised by the fall-out from the Joe Kinnear appointment over the summer but the launch of the Fans Forum was envisaged before the re-hiring of the ex-Wimbledon boss.
Indeed it has long been in the pipeline at the club, which is hoping to re-establish links between the supporters and key figures in the boardroom.
Lee Marshall, PR and supporter liaison manager at Newcastle United, said: “Supporters are the lifeblood of any football club, so introducing a new Forum which will enable Newcastle fans to share their views and ideas with the club’s decision-makers is a very positive step.
“Direct, structured communication is vital to building a strong, sustainable relationship with our supporters and we are looking forward to working closely with them for the benefit of Newcastle United.”
The club are inviting fans to e-mail their application for the firstname.lastname@example.org by August 5 with their name, supporter number, address contact number. The categories include season ticket holders in every stand, long distance fans, away fans, corporate members and young supporters.