Q5: Does the naming rights decision mean Ashley is selling the soul of the club?

Does the naming rights decision mean Ashley is selling the soul of the club?

Does the naming rights decision mean Ashley is selling the soul of the club?

Yes 76%

No 10%

It's part of modern football 14%

Your comments:

1 Oct 28, 2009 12:09 PM St James Park is iconic, this is a disgrace.
2 Oct 28, 2009 12:09 PM he will pocket the money for his own GREEDY needs.
3 Oct 28, 2009 12:10 PM 100% If you move stadium then fair enough as its a new stadium, but name changing is for money making and nothing else!!
4 Oct 28, 2009 12:10 PM Shows how cash strapped NUFC is
5 Oct 28, 2009 12:13 PM No top football stadium has been renamed unless it has been rebuilt elsewere
6 Oct 28, 2009 12:13 PM That bloke would sell his grandma.
7 Oct 28, 2009 12:14 PM it will always be SJP to fans
8 Oct 28, 2009 12:14 PM still feel he is determined to get revenge on the toon army for daring to protest against him when he got rid of king kev
9 Oct 28, 2009 12:15 PM He doesn't care about the club, the fans or anything apart from money.
10 Oct 28, 2009 12:15 PM In a way he is, it has been a huge part of the club for a long time. It could be seen as a dig at the fans.
12 Oct 28, 2009 12:17 PM No it means he yet again fails to understand the paying punters of NUFC
13 Oct 28, 2009 12:17 PM Lets get one thing straight... Ashley doesn't care about the club or the North East.
14 Oct 28, 2009 12:17 PM Yes, it does. He doesn't care about anything other than his bank balance. He bought the club to make money, then realised he needed to spend more than he intended and didn't like it, so pulled tight the purse strings. Now he's looking for maximum income from minimal outlay.
15 Oct 28, 2009 12:17 PM Luckily the soul of the club is not something Ashley has any control over, thats in the fans. It's a disgrace though.
16 Oct 28, 2009 12:17 PM Yes
17 Oct 28, 2009 12:18 PM The soul stays with us.
18 Oct 28, 2009 12:18 PM The man has no feeling for the fans or the club, it is all about money
19 Oct 28, 2009 12:18 PM Whatever revenue this brings it isn't worth it. If we got say, £10 million and we did spend it on players we'd only end up with another Owen, Boumsong or Marsellino. Is that worth the trade off?
20 Oct 28, 2009 12:18 PM As i said in any other circumstance I wouldnt have an issue with this, we will still call it by its real name but the ugly fat man has gone about it the wrong way
21 Oct 28, 2009 12:19 PM the soul of the club is now and will always be the fans, as i said earlier see how many fans say you goin to the kellogs stadium this weekend or still say you goin to st james
22 Oct 28, 2009 12:19 PM I can't think of a single iconic old ground that has been renamed. It's fine for new stadia, they need a name, but not for old stadiums. Could you see old traford, anfield being renamed? Again this is pure spite from a nasty piece of work.
23 Oct 28, 2009 12:20 PM He will change the club badge aswell
24 Oct 28, 2009 12:21 PM And pocketing the proceeds in my opinion
25 Oct 28, 2009 12:21 PM Yes, simple answer, we arnt a franchise that can be sold at a whim, the new club sponsors will be SportDirect.com i bet you anything.... so he will get even more free advertising
26 Oct 28, 2009 12:22 PM However, I believe that if the proceeds plus additional funding were made available for player aquisitions it would be justifiable.
27 Oct 28, 2009 12:22 PM Ashley has already tried to destroy it
28 Oct 28, 2009 12:23 PM ABSOLUTLEY !!
29 Oct 28, 2009 12:24 PM After all the things which has happened to Newcastle over the years if you ask anyone around the world what do they know about newcastle they will say, St James Park, black & white & shearer. St James Park is known throughout the world as the birthplace of Newcastle United
30 Oct 28, 2009 12:24 PM He is just hitting back at the fans for booing him
31 Oct 28, 2009 12:24 PM He is doing it souly to get back at the fans who hate him.
32 Oct 28, 2009 12:24 PM Yes,but he`s sold everything else,so i doubt he cares
33 Oct 28, 2009 12:25 PM But he had already done that.
34 Oct 28, 2009 12:25 PM He will never be able to do that. It is one of the few things that is NOT his to sell. The only good thing about this is that it will expose Ashley as a total buffoon once again. Ashley may be wholly inept but no marketing orientated company would touch the project of re-naming St. James' Park with a bargepole such are the current negative associations. Before embarking on such an exercise any properly run company will conduct market research into the proposed project. The feedback from the North East will be a touch less than favourable.
35 Oct 28, 2009 12:26 PM The soul of the club remains the supporters, but the heritage of the club should remain sacrosact
36 Oct 28, 2009 12:28 PM Metaphorically yes but in reality no. The soul of NUFC is what is sustaining the club at the moment and it will take more than the f*t t**t ashley to destroy the soul of our great club. Make no mistake though - he doesn't have a clue and every decision he makes goes against the ethos and the best interest of Newcastle United.
37 Oct 28, 2009 12:29 PM he can't sell the fans or the history. however, it seems to be getting personal now.
38 Oct 28, 2009 12:29 PM St. James Park is where Newcastle has always played. The name shouldn't be changed under any circumstances.
39 Oct 28, 2009 12:30 PM Yes i can see where you are coming from with this question but its a part of everyday life in football these days, if it means money for the club to buy players etc then we have to" go with the flow".
40 Oct 28, 2009 12:31 PM Its a sure fire way of Ashley making profit from the club, that will go into his account rather than back into the club.
41 Oct 28, 2009 12:31 PM He has no idea what is important to the supporters.
42 Oct 28, 2009 12:32 PM Again, what more can this man do to damage our city?
43 Oct 28, 2009 12:32 PM I fully believe this is Mike Ashley's revenge for the treatment he recieves week in week out at football games. He's only human (just) and nobody can take such (deserved) stick without wanting revenge.
44 Oct 28, 2009 12:33 PM Ashley has no respect for the history or tradition of the club.I do not trust his that his actions are in the club,s best interests
45 Oct 28, 2009 12:33 PM absolutely! , he is ripping out the souls of the fans aswell.
46 Oct 28, 2009 12:34 PM the soul of the club is the fans - but its a troubled soul because of its CURRENT owner
47 Oct 28, 2009 12:34 PM He would sell his granny to the devil for a fiver man.....
48 Oct 28, 2009 12:36 PM He is interfering with the clubs history
49 Oct 28, 2009 12:36 PM Not necessarily - but we have to cling to any remnants of the past, because the future with Ashley doesn't bare thinking about.
50 Oct 28, 2009 12:37 PM he would sell anything to line his pocket.
51 Oct 28, 2009 12:37 PM He is just grabbing more money whilst he can
52 Oct 28, 2009 12:39 PM just go ashley!!!!!
53 Oct 28, 2009 12:40 PM only partly because he has already knocked the soul out of our club.
54 Oct 28, 2009 12:41 PM Commercial revenue is one thing, but surely there's somethings that even an accountant can look past.
55 Oct 28, 2009 12:41 PM The soul of the club will live on with the supporters, they can call the ground whatever they wish to the supporters and football fans everywhere it will always be St. James' Park.
56 Oct 28, 2009 12:41 PM The grounds name is part of our history. Changing the name would be like driving a knife into our hearts.
57 Oct 28, 2009 12:41 PM Hell yes!!
58 Oct 28, 2009 12:44 PM He is selling us all down the river, i hate what he is doing to the club and have sent emails to every councillor, MP, MEP and local and national news, have also contacted all fanzines, forums and will not stand by and allow him to take this away from us. I thought things could not get worse. How wrong was i.
59 Oct 28, 2009 12:45 PM He's already done that though with previous misdemeanours!
60 Oct 28, 2009 12:46 PM He is trying to and I hope all supporters will rally round and prevent him from doing so.
61 Oct 28, 2009 12:48 PM Fair enough sponsor a brand new stadium, but not one that is one of the oldest and best in England
62 Oct 28, 2009 12:48 PM He doesn't give a damn about Newcastle or it's fans. Just the money.
63 Oct 28, 2009 12:48 PM I think he's already done that!
64 Oct 28, 2009 12:49 PM Absolutely, this is a man that does not care for the club, it's history, tradition or supporters. He brought KK back then failed to allow him to manage He embarrased the club on Sky Sports live He failed to attend SBR's testatmonial He brought Shearer back and then effectively left him high and dry He failed to rename a stand after SBR He has treat the fans with contempt He is not fit nor the proper person to own the club and the FA must do something
65 Oct 28, 2009 12:49 PM Football at top level is a huge business. It is hardly possible to name the players today let alone A stadium.
66 Oct 28, 2009 12:49 PM He is clueless about the clubs history and this is a disgraceful decision bouyed by greed and utter contempt to the fans.
67 Oct 28, 2009 12:49 PM It seems to be part of a scorched earth policy from Ashley now - get as much money in for as little outlay as possible. I fully expect to see first team players being sold and replaced with free-transfers/loans/academy players come January.
68 Oct 28, 2009 12:50 PM It shows he has no idea of the way we think about the club.
69 Oct 28, 2009 12:50 PM What is left of it. The soul was destroyed when we made it clear he could walk all over us re tratment of Keegan and Shearer
70 Oct 28, 2009 12:52 PM Absolutley . But it goes with his "barrow boy" business ethics that everything has its price
71 Oct 28, 2009 12:52 PM But it is a step in that direction
72 Oct 28, 2009 12:53 PM Just another way of antagonising the fans.
73 Oct 28, 2009 12:55 PM The club has no soul anymore, and will not until Ashley has gone.
74 Oct 28, 2009 12:56 PM He has already sold the soul of the club if you as me, all thats left is the fire sale.
75 Oct 28, 2009 12:57 PM i agree it.s part of modern football but it.s not always we have to do it. Money cannot buy anything, you know what i mean.
76 Oct 28, 2009 12:57 PM As stated for qeustion three.
77 Oct 28, 2009 12:57 PM St James' Park is the only thing that has been constant over the last century. Managers come and go, owners come and go, players come and go, staff come and go, fans come and go. ST JAMES' IS NEWCASTLE UNITED.
78 Oct 28, 2009 12:58 PM Modern football is a business so to some extent all clubs have sold their soul. Big clubs, though, tend to spare a thought for the fans and for the history of the club. In talking about renaming St James Park purely for money's sake, Mike Ashley has shown yet again that his only interest in Newcastle United is financial. He is totally ignorant of anything relating to football.
80 Oct 28, 2009 1:01 PM If we were physically moving to a new ground then fair enough, however to rename St James Park is ridiculous.
81 Oct 28, 2009 1:05 PM 5,ooo supporters per game less as they are disgusted with the owner = 5000 x 22 home games x £20 = 2.2million per year.Will he sell it for more than that? Another stupid decision by the arrogant bonehead !
82 Oct 28, 2009 1:05 PM But Ashley doesn't care about the club (which remains important) and his stewardship of it has been appalling.
83 Oct 28, 2009 1:07 PM The ridiculous justification that will probably come citing money as the reason just does not wash.
84 Oct 28, 2009 1:07 PM Maybe selling the soul is a bit strong, as the fans and the passion for the club will always remain, but it would be changing a major part of the history and identity of the club.
85 Oct 28, 2009 1:07 PM The soul of the club are the fans, the city and the history. He's trying to chip away at the history to make a quick buck.
86 Oct 28, 2009 1:08 PM Call it what you like. It's been SJP since the 1890s bus some people still call it Gallowgate. Probably because they can't agree on the spelling!
87 Oct 28, 2009 1:09 PM Its a kick in the teeth. This man has no idea what makes this club tick. Or even worse, he does & its a dig at the fans.
88 Oct 28, 2009 1:11 PM See above SJP should be a key part of the brand
89 Oct 28, 2009 1:11 PM My answer says it all
90 Oct 28, 2009 1:12 PM A true businessman could put this club into a very secure financial postion but instead we're got idiots in charge paying lots out in compensation, we're still paying Dennis Wise, we've still got huge earners on the books not earning their wages.
91 Oct 28, 2009 1:13 PM The mans an idiot- he wouldnt know how to spell soul let alone what it means
92 Oct 28, 2009 1:14 PM selling the club and everyone down the river
93 Oct 28, 2009 1:15 PM Just another indication that he dosent give a damn about the people who love this club,Again he's just trying to make another quick buck for himself.
94 Oct 28, 2009 1:18 PM He will be destroying part of our history. I could understand it if we were moving to a new ground but this is not the case. He does not have a clue!
95 Oct 28, 2009 1:18 PM St James' Park is the 3rd largest capacity club football stadium in England. It is world reknowned as one of the most famous. Newcastle United have played at St James' Park since the club was formed from the merger between the East and West end clubs. To re-write all this history would be dealing a heavy blow to the past successes of this club, regarded as one of the biggest in the world.
96 Oct 28, 2009 1:19 PM He's not bothered about any of that just money. A quick return to the premier league which is still not a definatle and then we'll be back up for sale again.
97 Oct 28, 2009 1:20 PM Ashley is well and truly destroying the club as we know it. He has admitted that he knows nothing about running a football club, yet he keeps om making bad choices.
98 Oct 28, 2009 1:20 PM Yes, it is something that cannot be allowed to happen. It is not just selling the soul of the club but of the city as well. No amount of money can replace what the club and its heritage means to the people of this city
99 Oct 28, 2009 1:21 PM As long as the money made is put into the club for buying new players
100 Oct 28, 2009 1:21 PM once sponsership has run out and we are in a better situation we should go back to st james or sir bobbys stadium
101 Oct 28, 2009 1:21 PM Hopefully any sponsor would recognise the negative publicity that this would bring.
102 Oct 28, 2009 1:22 PM Ashley has no regard for the history of the club at all, the soul of the club would have no meaning to him, unless he could make a profit from it (no different to the last Chairman in that regard)
103 Oct 28, 2009 1:22 PM It shows his total disrespect for the people of newcastle and supports what we all know. He will never ever understand what the club means to us.
104 Oct 28, 2009 1:24 PM Alienating customers the way this decision appears to have done is crazy.
105 Oct 28, 2009 1:24 PM ABSOLUTE SLAP IN THE FACE! and for what? a few million quid? Get a grip!! NEW stadiums are given sponsored names, that's the world we live in, but NO SELF RESPECTING football club that isn't 10p short of bankruptcy should discard 117 years of heritage like this.
106 Oct 28, 2009 1:29 PM Since the Premier League was formed, most clubs have sold their soul. Some to americans, some to arabs, I think Ashley would sell ours to the Devil if the price was right (or even moderate).
107 Oct 28, 2009 1:29 PM Yes - It is just a way for him to claw in money and get one up on the fans who have been baying for his blood for the last 12 months.
108 Oct 28, 2009 1:30 PM The biggest thing spoiling football today is money. Because of foreign owners / money it is no longer possible to have a succesful club that is run from revenue from its supporters. That doesn't make the selling of the naming rights is correct though, I would rather see the club playing in the lower divisions than see the club selling its soul to compete.
109 Oct 28, 2009 1:31 PM If this is part of modern football then so surely would be selling the naming rights of the team.
111 Oct 28, 2009 1:32 PM But I bet he wouldn't even understand that concept!
112 Oct 28, 2009 1:32 PM He wants to get his money back that's all.
113 Oct 28, 2009 1:33 PM To a certain extent then Yes it is, if you were to ask people in the street to name 5 football grounds then SJP would be one of them. However Upton Park is no longer Upton Park, but everyone still knows where people are talking about when they mention Upton Park. If the money from it is spent correctly, then great, else, it is selling a part of the soul.
114 Oct 28, 2009 1:35 PM The only soul that is at the club is Bobby Robson's
115 Oct 28, 2009 1:38 PM He's never found the soul of the club yet, which is why we're in the mess he's got us in, but it's not his to sell anyway. The fans are the soul of any football club, big or small.
116 Oct 28, 2009 1:40 PM It adds to it but the soul was lost around 2 seasons ago.
117 Oct 28, 2009 1:42 PM Ashley has sold the soul of the club already. Now he is trying to sell our souls. Is it part of modern football? No. Sponsors come and go and in these difficult times they will come and go faster than ever. Re-naming a football stadium every two years? No thanks.
118 Oct 28, 2009 1:47 PM it will allways be known as st jamses park, or it could be encorperated into the name e.g the carlsburg st jamses park
119 Oct 28, 2009 1:49 PM If he knocked the stadium down and built a new one in the same way Arsenal have done then I could just about forgive him but this is St James Park. Anything different is just wrong. Newcastle 5 Man Utd 0, Newcastle 3 Barcelona 2 etc at St James Park. Changing the name shows a complete lack of respect for the history of the club.
120 Oct 28, 2009 1:49 PM Like I said, usually when naming rights are sold it is for a brand new stadium as a fresh start i.e. Bolton, Arsenal etc it is disrespectful to the fans / the history of the club
121 Oct 28, 2009 1:50 PM It's just another way of winding the fans up and stating he's in charge. We need to fight back. Hit him in the pocket stop the stupid chanting that goes round at each match.
122 Oct 28, 2009 1:55 PM Arrogance calming
123 Oct 28, 2009 1:58 PM This is a cynical move by Ashley, as revenge on the fans for the abuse he is getting from the stands
124 Oct 28, 2009 1:59 PM He is just interested in clawing some money back without any thought of the paying public who are proud to be connected to a great institution.
125 Oct 28, 2009 2:01 PM Mike Ashley is not just a disgrace to the club and its fans but to the city itself. Just how much does he really hate the fans of this club (his paying public)? He is slowly and surely destroying its pride, reputation and its heritage and it appears no one is willing (or able) to stop it. As Ashley's landlords why can't the City Council do something about it? There should be a long, consistent, combined and concerted effort by fans, Council, local media, local MP's, former players etc. to do whatever is necessary to run this cancer in our club out of town. Write to the FA and question whether he is a "fit and proper person" to run a football club, picket outside Sports Direct outlets, ask for national help from other clubs supporters, go on TV to complain about him, close down his shops in the city and take down his giant hoardings which are an insult to everyone here (City Council), Anything, but get this guy out of our club so we can begin to rebuild our pride.
126 Oct 28, 2009 2:04 PM Newcastle have always played at St James' since it was formed back in 1892. I wouldn't be too fused if we were having a new stadium and people were bidding for naming rights but this is St James' an old ground full of history and tradition which will go when the name is changed!
127 Oct 28, 2009 2:06 PM money money money...
128 Oct 28, 2009 2:10 PM See above
129 Oct 28, 2009 2:13 PM Just when you think things can't get any more humiliating he comes up with this.
130 Oct 28, 2009 2:15 PM Asley doesn't own the soul of the club so he can't sell it. Thank God
131 Oct 28, 2009 2:17 PM A part of it certainly feels that way
132 Oct 28, 2009 2:17 PM Not really, but unless it is the very last option to avoid administration why strip the heritage out of a club when you don't have to.
133 Oct 28, 2009 2:22 PM whats next? what is left after you sell the name?
134 Oct 28, 2009 2:32 PM St. James Park is the way it should always be. IT should never change. He's a fatty and a solicitor needs to find a whole in the contract so we can all exploit it. I hear if he does sell the ground then we're gonna boycott the ground :) I know I'll be included in it.
135 Oct 28, 2009 3:08 PM It's crass, grubby and vindictive. But the soul has already gone.
136 Oct 28, 2009 3:15 PM Ashley is a blip in Newcastle's history - he has come and will go - the sooner the better! St James' Park will remain in fans' minds and hearts long after Ashley has gone.
137 Oct 28, 2009 3:18 PM No. But he's twisting the knife he has already stuck in its heart
138 Oct 28, 2009 3:22 PM Who else has renamed their football ground without rebuilding it or moving?
139 Oct 28, 2009 3:26 PM There are other ways and means!
140 Oct 28, 2009 3:34 PM It's his last throw of the dice. I pray it fails!
141 Oct 28, 2009 3:36 PM St Jame's Park is one of the oldest grounds most iconic grounds in the country and should never change it's name.
142 Oct 28, 2009 3:42 PM as i said the money is more use to the club as long as it goes on players .
143 Oct 28, 2009 3:48 PM He just want`s put money in his pocket
144 Oct 28, 2009 3:53 PM Would Ashley sell his birthrights? Come to think of it YES.
145 Oct 28, 2009 4:05 PM There are other means of raising finance. I mean how much does his mouth piece Llambias generate in relation to what he earns for starters?
146 Oct 28, 2009 4:06 PM I`d say so. But no matter what the new name becomes we`ll all still call it SJP.
147 Oct 28, 2009 4:10 PM He has destroyed our soul since he arrived, just another decision taken to stick two fingers up at the customers.
148 Oct 28, 2009 4:11 PM It also sells newspapers!
149 Oct 28, 2009 4:13 PM Some clubs may get away with it - but it seems to make little sense when morale within the club and amongst the supporters is already low. Surely if he was serious about it, then gaining promotion first would allow him to charge much more for it. It is almost as if he is deliberately trying to undermine the supporters wishes
150 Oct 28, 2009 4:25 PM "Toon", "Tyneside", "St James`s", and "Magpies" all go together like "Jackie" and "Milburn." And so it must remain.
151 Oct 28, 2009 4:28 PM To have a southerrn based ,non footballing man who has presided over the appalling decline of our Club makingur such a suggestion is what upsets people. He has already shown he has no empathy with the club,no understanding of its heritage ete etc and the rebranding is just viewed as a cynical ploy to riase HIM more cash. If in his heyday(the KK era) Hallhad suggested a rebranding exercise thern it would have gone through on the nod. Fans are deeply cynical of Ashley's every move - and rightly so!!
152 Oct 28, 2009 4:31 PM Ashley will not be happy until he has destroyed Newcastle and its name.
153 Oct 28, 2009 4:31 PM We have never gone down that route before St. James' Park has always been our home. It is sickening.
154 Oct 28, 2009 4:32 PM I don't like the thought of changing the name of the ground, but I can see why Mike Ashley has done this as the club is struggling financially, and this could be a way of generating money. To be honest the club needs all the money it can get at the moment...
155 Oct 28, 2009 4:35 PM It feels like it is just anotherway to squeeze every penny out of the football club? If it is all about money why not invest to grow the club. If Muck (yes I said Muck) Ashley had his way should Gateshead Council sell the naming rights to the Angel of the North!
156 Oct 28, 2009 4:35 PM With what has happened recently we have little pride left. To strip us of our history as well as everthing else is unforgivable
157 Oct 28, 2009 4:36 PM Self explanatory.
158 Oct 28, 2009 4:39 PM What next.. change the black in our strip to Red?
159 Oct 28, 2009 4:39 PM See my earlier comments
160 Oct 28, 2009 4:40 PM Re-naming St James Park is another step to ruining the club and taking it away from who it really belongs to - us - the fans. It certainly feels to me like my club is being slowly taken away from me, all the memories (good and bad) from the past are going. I sympathised with Wimbledon fans when their owners completely moved their club to the outrage of the average football fan, but I'm getting a feeling of Deja Vu with the recent developments.
162 Oct 28, 2009 4:48 PM It part of what the club is. It would be like changing from playing in black&white to blue&yellow. It is the part of the history of the club and should remain that way, not sold off to the highest bidder
163 Oct 28, 2009 4:59 PM Why not call it the Sage/Sainsbury (choose your own favourite sponsor) Toon Army Stadium.
164 Oct 28, 2009 5:05 PM Most definitely. He is not there as a genuine club supporter, it is for money. He is an asset stripper and an uncaring, devious and sinister man. He does not have anyone's interest at heart but his own.
165 Oct 28, 2009 5:22 PM Ashley can't sell the soul of the club, that belongs to the supporters.
166 Oct 28, 2009 5:32 PM He doesn't give a damn about the soul of the club.
167 Oct 28, 2009 5:40 PM It is a spit in the face to 120 years of tradition.
168 Oct 28, 2009 5:42 PM All he's interested in is money
169 Oct 28, 2009 5:50 PM what would ashley know about soul he has'nt got one
170 Oct 28, 2009 5:50 PM Can you ever see Wembley, Anfield, Old Trafford, etc. being renamed even in these times of modern footbal
171 Oct 28, 2009 6:01 PM As i said before Nostalgia and History is something you cannot buy and is the heart and soul of the football club, sure it will bring us money but Ashley wont invest any of it i would rather us stay in the championship and have the name St James Park than go up as a team playing in Burger King Park
172 Oct 28, 2009 6:06 PM Ashley is just trying to get back at the supporters, Ashley knows that this would not only make him money but also cause uproar with the fans that have been giving him abuse.
173 Oct 28, 2009 6:12 PM He's is making a laughing stock out of us. The guy is retarded.
174 Oct 28, 2009 6:25 PM I think it only makes sense when a club builds a new stadium, then it can have a new name but changing a name of an existing stadium after more than 100 years of tradition is disgusting.
175 Oct 28, 2009 6:27 PM it is taken the heritage away
176 Oct 28, 2009 6:49 PM The name is part of the clubs history, a foundation on which we can rebuild!
177 Oct 28, 2009 6:59 PM No the fans are the soul of the club, he is simply scraping the barrel and exploiting us in any way possible. Owners, sponsers and players come and go, the Toon Army will never leave.
178 Oct 28, 2009 7:06 PM He's a bad football chairman, he has no pride in the club. As a Spurs fan is he bothered about the soul of NUFC? About as much as a Toon fan on hearing White Heart Lane is to be called Dewhurt's pork butchers!
179 Oct 28, 2009 7:13 PM As above, don't think this matters... but can see why people see it as just another blow. If Ashley had come in, spent money on the team and we were challenging for honours and he did this there would not be a problem!
180 Oct 28, 2009 7:23 PM Yes 100%
181 Oct 28, 2009 7:29 PM It demonstrates Ashley's complete disconnection from and disinterest in the 'culture' of the club. My own view is that no football stadium should be named after a sponsor.
182 Oct 28, 2009 7:30 PM If McDonalds buys Hadrian's Wall will they change the name! In modern football money talks. but all the fans want is an owner with some empathy for the heritage of the regional culture.
183 Oct 28, 2009 7:54 PM The devil has already sold the clubs soul
184 Oct 28, 2009 8:08 PM Some clubs have changed the name of the ground because they've moved to a different ground. Fair enough. But St James' Park isn't moving anywhere...
186 Oct 28, 2009 8:27 PM he has no sould NUFC does its the supporters and traditions
187 Oct 28, 2009 8:43 PM Disgraceful
188 Oct 28, 2009 8:51 PM Are we really that desperate for money? I hope not.
189 Oct 28, 2009 9:20 PM Arsenal, Middlesborogh,Bolton,Walsall <Huddersfield,Stoke, Hull,.... Liverpool will so will tottenham and others will, so if we do lets do with a bit of grace..... then again this is Ashley we are talking about.
191 Oct 28, 2009 9:33 PM Ashley has no passion for either the Newcasle fans or to the wonderful "Geordie" population and the sooner he dissapears into the distance the better for all concerned
192 Oct 28, 2009 9:40 PM it will always be St. James park, know matter what that idiot calls it
193 Oct 28, 2009 9:45 PM He is not a fit and proper person to run a football club.
194 Oct 28, 2009 9:47 PM It just shows that he is not in it for the club and he is trying to recoup his losses following some major wrong decisons he has made.
195 Oct 28, 2009 10:16 PM That ship sailed a long time ago
196 Oct 28, 2009 10:31 PM How can he sell the name of something, (the ground), that DOES NOT BELONG TO HIM? The Leasees, the City Freemen leased St. James' Park to him. Leased not sold or given. Try writing on that lead, you've shown very little aptitude to follow others, it's investigative journalisp, and even if a non-lead it may show the supporters that you care, which is NOT EVIDENT UP TO NOW!ory from
197 Oct 28, 2009 10:47 PM Ashley isn't selling the soul of the club, because that really belongs to the players and the fans. What he is doing though is showing how little knowledge and understanding he has of the purpose of the club in the North East. It is not a cheap retail business, it is a living. breathing part of the city, and for many it is a bright spot within an otherwise hard life.
198 Oct 28, 2009 10:53 PM The man does not respect the history and tradition of this club.
199 Oct 28, 2009 11:03 PM No - in these day and age it's part of modern football.
200 Oct 28, 2009 11:21 PM St James Park is a big part of the club and it should stay that way.
201 Oct 28, 2009 11:35 PM But he has no idea what the soul of the club is
203 Oct 29, 2009 12:22 AM In a way because the bottom line is obscuring tradition that everyone who goes there (yes the customers) are happy with the status quo.
204 Oct 29, 2009 12:35 AM Partly yes.
205 Oct 29, 2009 12:45 AM its not part of modern football as the biggest clubs in the world hav'nt even done that.
206 Oct 29, 2009 1:10 AM He is just doing it to get back at us fans.
207 Oct 29, 2009 4:33 AM Absolutely, as previously indicated it his final gesture in the way he views not only the supporters but the City and its history associated with SJP
208 Oct 29, 2009 6:35 AM Absolutely
209 Oct 29, 2009 7:42 AM i would not trust ashley to do anything good for the club
210 Oct 29, 2009 8:03 AM I'm sure he would sell dirty underwear if could get away with it.
211 Oct 29, 2009 8:19 AM The guy is demonstrating his 'market-trader' mentality which is evident in his Sports Direct shops - covered market stalls!! If it's got a value then sell it is how he appears to look at things despite history, affection, respect or anything else.
212 Oct 29, 2009 8:25 AM Partly, Newcastle have payed at 'St.James Park' for over 100 years, so it certainly loses something.
213 Oct 29, 2009 8:41 AM its our history
214 Oct 29, 2009 8:50 AM Seems he wants to get back at fans, he makes so many bad decisions
215 Oct 29, 2009 8:59 AM It just shows how little he really cares about the club
216 Oct 29, 2009 9:07 AM It's part of modern football if its a new ground with no history that needs to be paid for e.g The Emirates
217 Oct 29, 2009 9:13 AM He has done that already.
218 Oct 29, 2009 9:24 AM He has comprehensively and methodically dismantled the club, destroying the value of his investment in the process. He is a a very stupid businessman, utterly out of his depth.
219 Oct 29, 2009 9:25 AM a grab for cash
220 Oct 29, 2009 9:31 AM The fans are the soul of the club.
221 Oct 29, 2009 9:42 AM He is selling Newcastle fans souls, not his and he knows it. He is a bitter bitter man.
222 Oct 29, 2009 9:48 AM Ashley has no soul
223 Oct 29, 2009 9:48 AM Ashley has no soul
224 Oct 29, 2009 9:49 AM The soul of the club is about the supporters, people. Buildings can come and go - this isn't the ST James I attended as a child 50 years ago and it could have been renamed when the stadium was rebuilt because it wasn't the same anymore.
225 Oct 29, 2009 10:04 AM Where was the soul of the club when there was only 5500 in the ground for a match against Lincoln with the leazes end gone!!
226 Oct 29, 2009 10:14 AM Not surprised though - the man is an imbecile
227 Oct 29, 2009 10:21 AM I believe it does, a club like Newcastle who relies on its history, and the prestige of the the ground as being apart of the centre of the city, and the life of many of the citizens of Newcastle. To change the name to a coporate body would defeat the purpose of this.
228 Oct 29, 2009 10:26 AM He has no understanding of what makes us tick. The man is a total idiot. 44,000 people turn up to watch Doncaster Rovers after two defeats on the trot, becasue NUFC, like Barca is 'more than a football club'. He just 'doesn't get it'. No foreigners do.
229 Oct 29, 2009 10:31 AM the soul of football was lost many years ago.
230 Oct 29, 2009 10:45 AM The fortress of the faithful supporters.
231 Oct 29, 2009 10:45 AM No, but coupled with a number of things he has done he has is slowly destroying the soul of the club - the fans
232 Oct 29, 2009 11:01 AM Fickle fans again, yes it would be sad but hey we need to move on and stop living in the past
233 Oct 29, 2009 11:02 AM Whatever, he does the soul of the club will remain as always - the people. His decision tomake this announcement must have been made some time ago and hence ther refusal to name a stand after Sir Bobby
234 Oct 29, 2009 11:03 AM The soul of this football club is the loyal support, not the name of the ground!
235 Oct 29, 2009 11:04 AM But ashley looks as if he'd sell his Granny if he thought he could make a few bob off her
236 Oct 29, 2009 11:05 AM Filbert Street, Roker Park, Highbury - they have all gone. To a businessman if there's an opportunity he takes it.
237 Oct 29, 2009 11:08 AM Yes it's all about corporate greed which Ashley and his crew know plenty about
238 Oct 29, 2009 11:09 AM Ashley does not understand the club, the area or the people. So to suggest that he would know what the word soul mean in a general context, never mind that of the club, would be suggesting that the man has intelligence and feelings. And we know first hand that he posseses neither.
239 Oct 29, 2009 11:14 AM Ask yourself this question, if Ashley wanted to name a stadium would he build one with his own money ? (Not that we need one), No ! There is a massive difference in naming a new stadium, and RE Naming an existing one, so leave ours alone.
240 Oct 29, 2009 11:33 AM Without a shadow of a doubt, yes! Whether you have just arrived at Central Station or your shopping in Eldon Square, you know you’re in Newcastle on a Saturday afternoon when you hear the roar from St. James Park. It isn’t just a stadium; it’s an iconic landmark, which symbolises a burning passion within any true Geordie. Just because Britain is in economic crisis, you wouldn’t sell the naming rights for our national attractions to generate funds. Who wants to live in England with Tesco’s Big Dong or The London iPod (Big Ben and London Eye respectively)?
241 Oct 29, 2009 11:35 AM He needs to look at all ways to increase revenue but this will not work
242 Oct 29, 2009 11:36 AM Absolutely, he has no idea what this club means to us.
243 Oct 29, 2009 11:39 AM From all accounts he couldn't give it away so he's hardly going to sell it.
244 Oct 29, 2009 11:41 AM He's not selling anyone' soul. But he's selling a symbol which I've lived very happily with all my life (I'm 63) and which relates to the hsitory of Newcastle, the City and the Club.
245 Oct 29, 2009 11:42 AM He's just having a childish poke at the fans. The soul of the club is not his for the taking. He's not big enough for that, he's just dragging us through a painful period in our history and will end up a short, sorry, chapter (with black outline). History is littered with people who seemed important ay the time, but in retrospect were little pests.
246 Oct 29, 2009 11:43 AM Absolutely, yes its a business but how about getting things right on the pitch, see the stadium full and us competing again and see how the money rolls in... Is that not a better plan than asset stripping.
247 Oct 29, 2009 11:48 AM He did that 12 months ago!!!!!
248 Oct 29, 2009 11:53 AM The soul of the club is the fans, you cant sell them!
249 Oct 29, 2009 12:06 PM hmm. Yes and No, St James's Park along with the Fans and Supporters together make up the soul of this great club,you can't have one without the other,but maybe this is the fatmans plan because i do not think that it is a money grabbing issue.
250 Oct 29, 2009 12:10 PM He'll do anything to earn a quick buck to boost his own coffers, regardless of who he treads on or upsets along the way. He's the closest thing to a COMPLETE idiot ever to set foot on the hallowed turf of St James's Park.
252 Oct 29, 2009 12:27 PM not just modern football it is in folklore people up and down the country know it
253 Oct 29, 2009 12:31 PM Perhaps we could change Ashleys name...Oh yes we already have!
254 Oct 29, 2009 12:37 PM Everything this man does seems to be his way of getting revenge on us for giving him a hard time when he sacked KK and the lied about it.
255 Oct 29, 2009 12:43 PM i'm sure he's doing it to upset the punters. i believe ashley thinks he can he can do anything and forty thousand geordies plus will continue to turn up every week. Oh yes, they still are!!!!!!
256 Oct 29, 2009 12:48 PM He will destroy tradition
257 Oct 29, 2009 12:52 PM It's probably another spiteful deliberate attempt to antagonise the supporters whom he knows detest him and cannot wait to get rid of him.
258 Oct 29, 2009 1:02 PM No the soul of the club is its supporters. It does however demonstrate a clear misunderstanding of NUFC's heritage.
259 Oct 29, 2009 1:05 PM he is making us suffer for his name calling .
260 Oct 29, 2009 1:07 PM Although revenue whether it be sponsorship, kit sales, match day etc... is obviously needed to get us back into the PL, and keep us there - we should have enough cash flow with all of our other revenue streams without having to turn to this sort of length. The millions saved from not buying players off YouTube against your managers wishes, would be a prime example! (or subsequent £2m pay-off to said manager etc.. the list goes on..)
261 Oct 29, 2009 1:16 PM mike ashley just wants to keep the club
262 Oct 29, 2009 1:30 PM He could not care less about the club all he see's is money and trying which ever way he can to get back what he paid before walking away and leaving the club broken
263 Oct 29, 2009 1:35 PM The name is not the soul of the club. You and me and all the other fans are and when we finally stop turning up we will have the last laugh but then we'll have to rebuild the club. If we're as loyal and passionate as we say we are we will do it.
264 Oct 29, 2009 1:44 PM I was born in Heber Street opposite the ground in 1949 and this club has been part of my life for all the intervening years. to even consider this is a horrifying prospect. The name is the only good thing left.
265 Oct 29, 2009 2:34 PM He thinks he's being clever
266 Oct 29, 2009 2:58 PM Yes of course but it is not surprising as the man has no feeling for the club or its supporters.
267 Oct 29, 2009 3:14 PM to be honest Ithink the soul of the club is far gone from the administration side cause the ones that they hurt most are the supperters like me cause my soul is in my hart for newcastle
268 Oct 29, 2009 3:17 PM As much as we hate to say it football is now being driven by money.
269 Oct 29, 2009 3:56 PM What's left of its soul!
270 Oct 29, 2009 4:25 PM he only thinks about money.
271 Oct 29, 2009 4:41 PM But at the end of the day, there are some things that you just don't mess with - this being one of them.
272 Oct 29, 2009 4:43 PM Ashley doesn't give a damn about the club and will do anything to make money regardless of who he tramples over. If he asked the fans and gave them the choice in a referendum it would be better rather than just change things because he wants to. He may own the club but without the fans it's nothing.
273 Oct 29, 2009 6:33 PM he is trying to get rid of its histroy
274 Oct 29, 2009 6:34 PM It just goes to prove that Ashley doesnt care about the club or the fans if he does sell the naming rights he will just make the already huge divide with us supporters even bigger
275 Oct 29, 2009 6:38 PM Does tradition not mean anything
276 Oct 29, 2009 6:44 PM what else can this man get wrong please please please mike get an advisor,your so out of touch with the people and supporters of newcastle.
277 Oct 29, 2009 6:56 PM I just goes to show what sort of man he is.
278 Oct 29, 2009 7:32 PM this guy has no affinity with the club, it sounds like a further wind up, who is his pr, ghengis caan
279 Oct 29, 2009 7:39 PM He's only interested in his cut, and not the long term welfare of the club and its supporters.
280 Oct 29, 2009 7:43 PM man is a joke
281 Oct 29, 2009 8:28 PM The fans are the soul of the club. The Newcastle Brown Ale stand is still the Gallowgate to us and St. James' Park will be just that whether or not there's a sign on the side that tells us otherwise.
282 Oct 29, 2009 8:36 PM He wont be happy till he has totally destroyed Newcastle United
283 Oct 29, 2009 8:37 PM But he does not understand and never will. Otherwise he is a vindictive man.
284 Oct 29, 2009 8:57 PM He is not selling the clubs soul but he has no concept of what it means to be a supporter of a football club.
285 Oct 29, 2009 8:58 PM Ashley has no link to the club, no history, no passion. Selling the naming rights shows he either doesn't care or is just a stupid man. I'd go for both.
286 Oct 29, 2009 9:05 PM there isn't much soul left to sell other than our magnificent supporters and we can't be bought
287 Oct 29, 2009 9:25 PM The man himself has suggested he has not run the Club well and this only goes to prove it.
288 Oct 29, 2009 9:28 PM this could be interperated by some as Ashleys revenge for all the abuse, what is £3m a year to someone who has his bank balance.
289 Oct 29, 2009 9:37 PM The bloke just hasn't a clue
290 Oct 29, 2009 9:55 PM Mike Ashley doesn't realise how passionate Geordies are about our team, our stadium, our NUFC!! He may hold the purse strings, but I'm sure the fans will have the final say, either by boycotting matches, or boycotting who ever it is who wins the naming rights!
291 Oct 29, 2009 9:57 PM He has no concern for this club - he just wants out of it what he can get! A bit like John Hall who sold his share to Ashley for a quick buck.
292 Oct 29, 2009 10:05 PM he shud b done 4 murderin our club.
293 Oct 29, 2009 10:06 PM The man has absolutely no class
294 Oct 29, 2009 10:11 PM Ashley will sell anything. I've heard his granny is on ebay. But a soul doesn't get sol despite the best efforts on Ashley.
295 Oct 29, 2009 10:25 PM Ashley has already sold the soul of NUFC by his total disregard for the fans by his constant lies and deception and treatment of 2 legends Shearer and KK. This is just another pathetic childish attempt to provoke the fans and you have to give him credit he is very good at that.
296 Oct 29, 2009 11:17 PM the governing bodies shouls intervein
297 Oct 29, 2009 11:18 PM I do not think Ashley has any feeling for Newcastle United.
298 Oct 30, 2009 12:15 AM Personally I mourn for all of the branded stadiums we see nowadays. The JJB, The Reebok, Emirates. These are custom-made advertisements, and it makes me ill. Money is of course required to run any business, and football is becoming more and more of a business. To myself and many other Newcastle fans, to see the name of our place of worship up for sale is like selling the very soul of every fan.
299 Oct 30, 2009 4:55 AM Absolutely. It's another demonstration that he has no respect for the history of the club and the feelings of its supporters.

300 Oct 30, 2009 8:42 AM He is playing this game twofold firstly to get at the supporters secondly he would sell his grandmother if it resulted in a profit
301 Oct 30, 2009 10:32 AM Despicable decision and he must have known that there would be an outcry ergo he does not care about the fan base.
302 Oct 30, 2009 10:42 AM again and again
303 Oct 30, 2009 10:43 AM He is not interested in the club. its history or its soul. Money is all he is interested in.
304 Oct 30, 2009 10:44 AM Absolutely. He seems to be alien to any feelings that the people of Newcastle have for their history or heritage. He seems to be systematically taking everything that's important to the fans, and one after the other, destroying it. 1...Premier League Status; 2...Good players; 3...Kevin Keegan; 4...Alan Shearer; 5...Our Diginty; 6...Our Humility; 7...Our enjoyment of Saturday Afternoons; 8...Our Pride; 9...Our Historical Identity. So YES, he is quite literally selling the soul of the club.
305 Oct 30, 2009 10:52 AM I think the soul and guts have already been pushed out
306 Oct 30, 2009 10:57 AM This manhas made us the laughing stock This would be another gruesome nail in our great football club
307 Oct 30, 2009 11:09 AM He's being vindictive,doesn't like being told to get out of town.
308 Oct 30, 2009 11:18 AM The club's soul will survive after ashley's left
309 Oct 30, 2009 11:19 AM Absolutely.
310 Oct 30, 2009 11:27 AM He has killed off most of the club faster than I thought possible and this would take away one of the final parts of the club I thought was untouchable. What next....... ASHLEY UNITED? Would anyone like the Tyne Bridge re-named? NO.
311 Oct 30, 2009 11:30 AM disgrace
312 Oct 30, 2009 11:30 AM He`d sell his Granny if there was a profit in it!
313 Oct 30, 2009 11:39 AM fair enough if it was a brand new stadium in different location
314 Oct 30, 2009 11:40 AM Just another to line his pockets and undermine the club's reputation further.
315 Oct 30, 2009 11:54 AM Its all part of the Ashley plan to ridicule us to achieve his"revenge"
316 Oct 30, 2009 11:54 AM If it's part of modern football, it needs changing why should it just be accepted. If it isn't broke don't fix it, it just means in it's "classic".
317 Oct 30, 2009 12:02 PM soul ,heart and heritage
318 Oct 30, 2009 12:12 PM No, because quite simply only the fans are the heart and soul of a club. We are why the players play and we are why they payed to play. We are the sole reason the club exists.
319 Oct 30, 2009 12:15 PM He is effectivley throwing away over 100 years of the clubs history to the highest bidder
321 Oct 30, 2009 12:29 PM The fans are the soul of the club. Any name change will only be recognised outside Newcastle, unless it's one that associates Bobby Robson with the ground. Even the thickest sponsor must know that.
322 Oct 30, 2009 12:31 PM Without doubt, it is an insult to the people and players who have graced St James Park.
323 Oct 30, 2009 12:35 PM No question, yes.
324 Oct 30, 2009 12:39 PM I am aware that in modern football ,everything has a price,however the ground will always be St James' Park,no matter what the current regime try to do.
325 Oct 30, 2009 12:39 PM Quote Bobby Robson as to what is a football club. But its certainly dismantling the soul bit by painful bit. I worry as to what his next brilliant idea will be.
326 Oct 30, 2009 1:08 PM No - the heart and soul will always be the fans and the heritage. It does show he is a crass owner with little respect.
327 Oct 30, 2009 1:12 PM ashley seems incapable of making a correct decision since he took over the club.
328 Oct 30, 2009 1:14 PM not only the football club but the whole City of Newcastle and surrounding area's who been brought up with the sight of the club
329 Oct 30, 2009 1:18 PM It is a brand name. I can not see anyone taking up the offer
330 Oct 30, 2009 1:25 PM its just part of his master plan its like the film trading places
331 Oct 30, 2009 1:42 PM I'd rather say that the former owners sold the soul of the club to the devil...
332 Oct 30, 2009 1:43 PM No, see my comments in question 3.
333 Oct 30, 2009 1:43 PM GET OUT OF OUR CLUB!!!!
334 Oct 30, 2009 1:43 PM Money money money in Ashley's pocket.
335 Oct 30, 2009 1:56 PM What's left of it........
336 Oct 30, 2009 2:07 PM It is not part of modern-football. Naming-rights are sold to new grounds when a club moves stadium. This is understandable as the new stadium has no history or heritage attached to it. Old, established grounds should not be renamed. They are part of the clubs history, and the history of football in this country.
337 Oct 30, 2009 2:19 PM Mike Ahshley would sell his own mother for £5.
338 Oct 30, 2009 2:21 PM I answer NO, only because I believe the soul of the club has already been sold by this fella.
339 Oct 30, 2009 2:58 PM Its difficult to see how Ashley could have found a way to stick the knife in as badly, St James Park is a globally recognised brand and is a name held dear by generations of Geordies. He will get rid of the black and white stripes next!
340 Oct 30, 2009 3:03 PM Typical Ashley - bet he would sell his grannie!
341 Oct 30, 2009 3:41 PM and he will pocket the money
342 Oct 30, 2009 3:45 PM He sold it the minute walked through the door.
344 Oct 30, 2009 4:02 PM Ashley's activities are all motivated by MONEY. There is absolutely no other consideration in his multifarious dealings.
345 Oct 30, 2009 4:13 PM If this were a newly-built stadium then this sort of thing might just about be acceptable but not with a place that oozes history like SJP.
346 Oct 30, 2009 4:41 PM NO COMMENT I said this at the start of comments
347 Oct 30, 2009 5:20 PM yes and other than new stadiums no other large club has done it


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