Unbroken partnership keeps the runs flowing Water giant’s key role at the Riverside

PARTNERSHIPS have played an important part in Durham’s cricketing success – both on and off the pitch.

PARTNERSHIPS have played an important part in Durham’s cricketing success – both on and off the pitch.

Northumbrian Water, with its head office on the outskirts of Durham, just down the A167 from the Chester-le-Street ground, have been at the crease with the club since its outset.

The water company is one of the partners that has played an instrumental innings to help the club achieve its dream.

It put its weight behind the successful bid to achieve first class county status.

And it was back at the wicket with the club for its subsequent successful submission to gain Test match accreditation.

The partnership between Durham County Cricket Club and Northumbrian Water stretches way beyond the boundary rope.

As well as many of Northumbrian Water’s employees being keen spectators, the company’s partnership with the club includes the use of a corporate box which extends far beyond a match day facility.

It can be used at any time by the company as an executive meeting room with one of the best views in the North East, irrespective of whether there is play on the strip nestling below the historic panorama of Lumley Castle. Other facilities at the ground are also used by the water company.

Alistair Baker, Communications and PR Manager for the water company, said: “Northumbrian Water is far more than a water and waste water treatment company. It is immersed in, and supports many aspects of, community life and as one of the region’s leading companies, it takes its corporate responsibility seriously.

“Success on and off the pitch at Durham County Cricket Club is good for the area, the wider region and the prosperity of its people of all ages.”

As the Durham cricketers have achieved league supremacy, so too has Northumbrian Water in its own field, being named as the top utility company in the country for 2008.

It has also been recognised with a clutch of top national accolades for its business in the community activities and won the Queen’s Award for Enterprise in the sustainable development category.

The club and water company partnership works extensively with young people.

It highlights the importance of water and hydration for general good health and wellbeing as well as for peak performance on the playing field and in the classroom.

As sponsor of the club’s ‘Playing for Success’ programme, Northumbrian Water’s support has reached almost 5,000 youngsters in the last two years.

The programme aims to use the environment and medium of football, rugby and other sports as motivational tools.

It focuses on raising literacy, numeracy and ICT standards particularly amongst pupils who are struggling a little and are often demotivated.

And in a further partnership Northumbrian Water also supports the clubs school support dance programme involving almost 1,000 youngsters.

Back on the wicket, as the groundstaff tackle the inevitable periods of wet weather, fittingly – along with the ducks that have waddled from the nearby River Wear onto the strip – the club’s ‘Blotter’ machine which soaks up the water carries the Northumbrian Water brand.

Come rain, come shine, and both on and off the pitch, Northumbrian Water and Durham County Cricket Club bat together with an unbroken supportive partnership which will undoubtedly bring further success to the region and its people.

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