Stadium of Light - so much more than just football - sponsored feature

Sunderland AFC's Stadium of Light can offer top-flight hospitality and resources for all kinds of events, from corporate gatherings to concerts - sponsored feature

The Stadium of Light
The Stadium of Light

Sunderland’s Stadium of Light is one of the North East’s most iconic venues, renowned as much for its business capabilities as it is for its standing in top-flight football.

Since it opened in 1997, the Stadium of Light has evolved from a sporting arena to a multi-faceted events space, capable of catering for all manner of corporate, private and public functions.

Sunderland AFC Stadium of Light: Celebration event
Sunderland AFC Stadium of Light: Celebration event

Officially honoured at the Enjoy England Awards for Excellence as the North of England’s finest commercial tourism venue, the stadium has built a tremendous reputation as a market leader in the hospitality industry, testament to its purpose-built facilities and dedicated team of expert planners.

Tailored to suit the individual requirements of the customer, the Stadium of Light excels with the small things that can really add value. A full audio-visual service, complimentary internet access, office facilities and a wide range of first-class food and beverages are just some of the options available.

The venue’s versatility, accessible location and ability to cater effectively for up to 1,000 guests means it is in constant demand for everything from proms and product launches, to conferences, meetings and staff training days.

Sunderland AFC Stadium of Light: Matchday hospitality
Sunderland AFC Stadium of Light: Matchday hospitality

The stadium’s strength lies in its desire to ensure that every single person who comes through the doors has a truly memorable experience. Add to this a team of specialist staff, whose passion, knowledge and experience is second to none, and you’ve got the perfect recipe for the perfect event.

With so much to offer, Sunderland AFC’s many years of experience in delivering high-quality matchday hospitality for business leaders and football fans has put the Stadium of Light in a league of its own. From private boxes with awe-inspiring views of the pitch, to stunning suites and relaxing bars, all complemented by the finest cuisine and service, matchdays at the stadium are something special.

Its most recent diversification, spearheaded by commercial director Gary Hutchinson, has helped to further maximise the club’s potential outside the football season, by utilising its experience, established infrastructure and enlarged capacity to host high-profile music concerts featuring some of the world’s biggest music acts, including Rihanna, One Direction, Coldplay and Take That.

Concert at the Stadium of Light
Concert at the Stadium of Light

This year, the stadium will be building on its outstanding record with another series of important developments, including the construction of a new 141-bedroom Hilton Garden Inn Hotel adjacent to the stadium due to open early 2016, which will boast a feature bar and grill restaurant, meetings spaces and private dining areas.

Whether it’s for a business dinner, concert or a matchday celebration, every event is approached with the same gusto and dedication to delivering a high standard of service – and it’s this attention to detail which has helped keep the Stadium of Light at the top of the league.

For more information about events at the Stadium of Light, visit


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer