Bristol could be the first area of England to go completely smoke-free, new research has revealed.
It's tipped to become the first place to stop smoking in just six years time in 2024.
Bristol looks set to pip York and Wokingham by being quickest by two years.
The projections appear in a new report, compiled by Frontier Economics and commissioned by Philip Morris Limited.
It found England will not go completely smoke free until after 2050, with areas including North Lincolnshire, Derby and Cheshire East all still smoking well into the second half of the century.
The study also found major divides in the expected rate of decline in different areas of the country, with one in ten areas predicted still to be smoking in 32 years’ time. While nearly a quarter of England will have stopped smoking by 2030.*
So why are some areas not progressing as fast as others?
One explanation could be the number of smokers using local Stop Smoking Services has halved in the last 10 years.**
Reversing this trend, as well as increasing the number of smokers who continue to smoke cigarettes switching to smoke-free alternatives, could bring the dates forward.
These measures - along with a new campaign called Hold My Light - could accelerate the decline in cigarette smoking.
Hold My Light is a new and exciting campaign aimed at those who would like to go smoke-free but with the added bonus of enrolling a helping hand from friends, family or even work colleagues.
In essence, it’s a no-limits mutual pledge between those who commit to give up their lighter for an initial month and supporters who will offer a fun reward or incentive in return.
When you consider research reveals those who stop smoking cigarettes for four weeks are five times more likely to give up for good***, you have nothing to lose but plenty to gain.
To register for the 30-day challenge, all you have to do is visit the Hold My Light website here where you can stay on track, share and celebrate your progress on social media and maybe even get more supporters along the way!
*Frontier Economics, 2018
**NHS Digital, 2018
***Public Health England, 2018