Tyneside-based information technology (IT) and business consultancy Forfusion Ltd has launched an innovative software platform, specifically designed for the public relations (PR) industry and sponsored by Microsoft.
The new cloud-based software, aptly named Pragmatist, has been developed by drawing on Microsoft Dynamics customer relationship management (CRM) technology and expertise from PR professionals.
As the first and only North East company to launch a product aimed at the PR industry, Forfusion hopes to become a major player in the PR supplier market.
Forfusion claims Pragmatist increases operational efficiencies and significantly reduces costs for PR organisations by allowing them to build their own media database and intuitively record contact history, monitor millions of sources across social media, forums, blogs and online news and measure performance from any device at any time.
Pragmatist also features exclusive intellectual property, based on the typical PR initiative process. This means that users can enter all of the important details, from assigning metrics to collating coverage, in an easy-to-use, structured process, rather than relying on hundreds of spreadsheets saved across different folders, as is common practice.
“The PR industry is going through a massive period of change and uncertainty,” said Steven Forrest, CEO and co-founder of Forfusion. “The number of media sources has exploded in recent years, which has made the role of a PR person much more difficult.
“Pragmatist has been developed specifically to help PR professionals concentrate on billable work, rather than tedious administrative tasks. Combining our expertise in cloud technology with insight from some of the leading PR thinkers has enabled us to develop this revolutionary product.”
Ian Musgrave, chief technology officer of Forfusion, added: “Cloud solutions enable businesses to work more efficiently and productively. Pragmatist is a great example of how the cloud is transforming business practices across the world.
“Our experience of delivering multi-faceted cloud solutions for our customers has given us the confidence to broaden our cloud portfolio and reach out into new markets.”
The launch of Pragmatist follows Forfusion’s recent reports of record turnover, from £550,000 to £1.4m, more than doubling its headcount to 25 and growing into larger offices at the Cobalt Business Exchange in Wallsend.
Visit www.forfusion.com/pr or call 0191 500 9100 to find out more about Pragmatist.