More than 4,300 people have registered for a people-power scheme which bands residents together to help reduce their energy bills.
Through the initiative national energy switching scheme company, iChoosr, will present all households which register in North Tyneside to energy providers.
The energy firms will then compete for the business, during an auction, to offer the best energy tariffs to households.
An estimated 10,000 homes in North Tyneside are living in fuel poverty, and those who support the scheme say it could help reduce people’s electricity and gas bills.
After signing up to the scheme himself cabinet member for sustainable development John Stirling said: “As household energy costs rise at extortionate rates and with the cooler weather setting in, I cannot stress how important this initiative is and just how easy it is to register.
“As well as the worrying number of people living in fuel poverty, around 57,000 homes in our borough have never even changed their energy supplier, meaning they have potentially missed out on hundreds of pounds of savings.
“By joining a group auction, iChoosr can hopefully secure a much better deal for their bills.
“The more people who join, the better deal you’re offered. They compare the costs on your behalf, making it much more straightforward for households to switch providers.”
North Tyneside Council is urging residents to find out more about the collective energy scheme.
Registration was due to end on September 22 , but due to demand this has been extended until October 13.
Residents can call the council, visit a customer service centre or the local authority’s website for more information.
Coun Stirling added: “This scheme is open to everyone and I would urge people to sign up now and see if there’s a better deal out there.
“There’s no obligation to take out the deal once it’s offered, so you’ve got nothing to lose.”
The auction will take place on October 14.
For more information about the scheme, visit www.northtyneside.gov.uk or call 0345 2000 101.
Alternatively, those without computer facilities at home can use the public facilities in North Tyneside libraries and customer first centres.