Newcastle photographer nets national award for his awe-inspiring images of North East manufacturing

Martin Avery was singled out from over 800 entries in this year's Make It Britain awards

Martin Avery EEF/Lombard Make it Britain photography competition. Picture by Martin Avery, Globe Body Valve
EEF/Lombard Make it Britain photography competition. Picture by Martin Avery, Globe Body Valve

A photographer who has captured some of the North East’s most awe-inspiring industrial workplaces has landed a top national award for his work.

Newcastle-based Martin Avery won the Professional category in the Make It Britain awards for his image of a globe body valve at Bonds Foundry in County Durham.

His award was announced in the House of Commons alongside other category winners.

Martin Avery IMG_Komatsu, taken by Martin Avery
IMG_Komatsu, taken by Martin Avery
 

Mr Avery said: “It’s really great to won this award in such a high profile competition with a fantastic standard of entry.

“I feel privileged in this work because it takes me inside places the general public simply don’t get the chance to see.

“It’s fascinating to visit places such as steel foundries and see the material in liquid form, before weeks later, as these huge, impressive structures.”

This is the third year Mr Avery has been shortlisted for the awards, which feature images of everything from fighter jets, silicon chips to potato crisps. The winner for the last two years was fellow North East photographer Mike Smith, who was shortlisted again this year.

Martin Avery EEF/Lombard Make it Britain photography competition. Picture by Martin Avery
EEF/Lombard Make it Britain photography competition. Picture by Martin Avery
 

Mr Avery added: “It can be tricky to get these shots, and sometimes you do get in the way of people, but in the end it is worth it.

“You have to have pride in the job, which means it can take a while to get that one shot – but you need to get it right.

“The most satisfying part of it is seeing your work in print – it’s a great feeling.”

Mr Avery was among three Tyneside-based photographers shortlisted for this year’s awards.

As well as snapping North East manufacturing shop floors, he has also travelled overseas to photograph oil rigs. He also conducts product work for a number of big name retailers.

Martin Avery EEF/Lombard Make it Britain photography competition. Picture by Martin Avery
EEF/Lombard Make it Britain photography competition. Picture by Martin Avery
 

The photography competition is part of EEF’s ongoing Make it Britain campaign, which champions the vitality and vibrancy of the UK’s manufacturing and industrial base.

Neil Lloyd, head of sales development at Lombard Business and Commercial, said: “This competition is about capturing the spirit of modern-day manufacturing and these photographers have to be congratulated for taking standout photographs that do exactly that.

“Their images successfully capture the rich innovation, excitement and importance of industry in Britain today and I can’t wait to see them displayed in Parliament to maximum effect.”

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