IRISH rock star Bono has given his seal of approval to northern design “genius” Sir Jonathan Ive.
The U2 singer lavished praise on the Northumbria University graduate after he made Time Magazine’s list of the 100 most influential people in the world.
Sir Jonathan, who is tech firm Apple’s senior vice president of industrial design, is the man behind revolutionary products the iPad, iPhone and iPod.
He is one of just three Britons to make the prestigious list alongside the Duchess of Cambridge and Wolf Hall author Hilary Mantel.
Justifying why the 46-year-old designer deserves his place in the list, Bono said: “Jony Ive is himself classic Apple. Brushed steel, polished glass hardware, complicated software honed to simplicity.
“His genius is not just his ability to see what others cannot but also how he applies it. To watch him with his workmates in the holy of holies.”
This year Time Magazine asked previous winners as well as world leaders, icons and stars within the arts and science to profile those on the list.
Chart-topping singer Justin Timberlake was asked to write about American actor Jimmy Fallon, while Malali Yousafzai, who survived a Taliban attack for attending school, was described by Chelsea Clinton as a “champion for girls”.
Describing London-born Jonathan, Bono said: “Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance…
“Jony’s values happen to add value – emotional and financial. It takes a unique alchemy of form and function for millions of people to feel so passionately about the robot in their pocket.”
Sir Jonathan studied industrial design at Newcastle Polytechnic, now Northumbria University, before forming his own company Tangerine.
He joined Apple in 1992 and rose to fame in 2001 after designing the iPod music player.
With nearly 600 design patents to his name, he is considered as having helped elevate the company to a household name with products used by hundreds of millions of people across the world.
He lives in California with his wife and twin sons.