A family of four had to be rescued when they became trapped on Holy Island causeway after ignoring warnings.
Humber Coastguard received a call from the police at about 5pm on Saturday after a car with four passengers was seen stranded on the flooded causeway.
The Seahouses inshore lifeboat was called out while the station Land Rover also towed a recovery trailer to the scene to help with the rescue.
When they reached the partially submerged vehicle, the lifeboat crew had to pull a man, woman and two children to safety.
The family, believed to have been on holiday from the Aberdeen area, did not need hospital treatment.
A Seahouses RNLI spokesman said: "Yet again it appears they were trying to cross the causeway in direct contradiction to the clearly displayed safe crossing times."
Saturday's rescue is the latest in a long line of incidents on Holy Island.
Last year, two people had to be rescued by an RAF helicopter after attempting to negotiate the road almost two hours after the last safe crossing time.
The tourists, both in their 50s, had become trapped by the tide amid strong winds and a stormy North Sea.