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Style online for under £50

WHETHER you’re after a dress for a night on the tiles or looking for something more comfy and casual, internet-based Frock ’n’ Roll can cater to your needs.

amy slavin, frock n roll
amy slavin, frock n roll

WHETHER you’re after a dress for a night on the tiles or looking for something more comfy and casual, internet-based Frock ’n’ Roll can cater to your needs.

The online boutique sells women’s fashion clothing and beauty accessories, as well as a selection of vintage items sourced from second-hand shops across the North East.

Behind the online fashion emporium is Amy Slavin, originally from Morpeth, who hand-picks all of the garments with the aim of keeping everything under £50.

Before establishing her company, the 27-year-old worked as a freelance make-up artist and beauty therapist but didn’t feel fulfilled on her career path.

frock n roll, amy slavin
frock n roll, amy slavin

She says: “I didn’t have the enthusiasm to continue in that line of work”. Her CV also included experience in management and book-keeping and with a little help from Business Link she set up Frock ’n’ Roll in March 2009.

She explains: “For a while now I have wanted to have my own business. My family is quite business-oriented and I wanted to carry that on.”

Her passion is shopping so it was only natural to set up a fashion business.

Frock ’n’ Roll is run from a room converted to an office at Amy’s home in Ellington, Northumberland, where she lives with husband Iain, two cats and a puppy.

Amy says: “Online shopping is becoming more and more popular now; in fact a lot of people say it’s the best way to shop.”

10% off: Frock ‘n’ Roll is offering Journal readers 10% off all items with code JOURNAL. Visit www.frocknroll.co.uk

 

Journalists

Dan Warburton
Chief News Reporter
David Whetstone
Culture Editor
Adrian Pearson
Regional Affairs Correspondent
Angela Upex
Head of Business
Mark Douglas
Chief Sports Writer
Stuart Rayner
Sports Writer