Former world running champion Steve Cram has set off on an African cycling adventure.
The ‘Jarrow Arrow’ has swapped the Northumberland countryside for Kenya’s Rift Valley as he attempts the Pedalsafe Kenya 147km Cycle Challenge.
Steve has joined a group of 12 cyclists, including TV’s Philippa Tomson.
The team hopes to complete the herculean challenge in four days and will find themselves crossing an unforgiving terrain of dirt-tracks and rolling grassland.
Speaking before setting off, Steve was keen to emphasise the task ahead of them.
He said: “This area of Kenya is famous for its wildlife but it’s less well known as a cycling destination and we’ll be crossing the terrain on strength-sapping dirt tracks and undulating grassland.
“It’s going to be tough, but we’ve got a great support team out here and the encouragement we’ve had from everyone who’s sponsored us has been phenomenal.” The aim of the challenge for Steve is of double importance as he not only hopes to raise money for COCO – the Newcastle based charity which he cofounded – but also to highlight the importance of Cycle Safety.
As an ambassador for Pedalsafe, who are the main sponsors of the arduous challenge, the latter remains a cause which is close to Steve’s heart.
Pedalsafe are a specialist cycle insurance product that insures riders against third party claims, and also provides legal assistance and personal injury cover.
“Cycle safety has been in the news a lot recently because of a spate of tragic deaths in London and Pedalsafe is something I would certainly recommend to all cyclists” added Steve.
“This product has been designed by cyclists for cyclists and is an essential part of the precautions that every cyclist should take before heading out on their bike.”
The team will visit some of the Maasai education projects that the funds raised will be going towards and are scheduled to complete the challenge tomorrow.