One lucky winner will rub shoulders with the rich and famous in a fundraising drive in memory Newcastle United legend Sir Bobby Robson.
A £20,000 VIP trip to the Monaco Grand Prix is one of a whole host of prizes in the second Sir Bobby’s Breakthrough Auction.
With an ambitious new target, organisers are aiming to raise £1m from the online auction to benefit four charities with the Sir Bobby Robson Foundation receiving half of all money raised.
The winner of the top prize will fly to next year’s Monaco Grand Prix by private Eclipse jet.
It is the first prize to be revealed in this year’s auction, which has seen staff from the Sir Bobby Robson Foundation and Breakthrough Breast Cancer calling for businesses to support the event in memory of the legendary football player manager.
Mark Robson, Sir Bobby’s son and a member of the Sir Bobby’s Breakthrough committee, said: “Sadly, cancer is likely to affect every one of us in one way or another and my family knows first hand the pain it can cause.
“That’s why we are so committed to continuing the work started by my father in supporting research for new treatments.
“The online auction and this amazing new text-to-win element is a fantastic platform that allows everybody to become involved in helping us raise crucial funds for these charities.”
There are two ways people can get their hands on the prizes on offer. Not only can a bid be made in the online auction when it goes live in October, but anyone can be in with a chance to win the VIP trip in the separate ‘Text-To-Win’ competition.
A spokesperson for the campaign said the Monaco trip was just the first of four ‘once-in-a-lifetime’ experiences that would be on offer between now and October.
To win the two tickets, text the word BOBBY6 to 83222. Text entry to the draw costs 50p, plus a standard network rate.
A £3 donation will also be deducted.
The last auction in October 2011 saw prize lots being donated by the likes of Sir Alex Ferguson, Josep ‘Pep’ Guardiola, Andre Villas Boas, Alan Pardew, Arsene Wenger, Lewis Hamilton, Gary Lineker, Graeme Swann, David Beckham and Ant & Dec.
The auction was founded by Gina Long, a friend of the late manager, supported by Sir Bobby’s widow Lady Elsie and the couple’s three sons.
She said: “I was lucky enough to know Sir Bobby and Lady Elsie for over 35 years.
“Sir Bobby was loved the world over and I wanted to create something very special to honour him.
“The online auction is a fantastic platform that allows everybody to become involved in helping us raise crucial funds for The Sir Bobby Robson Foundation, Breakthrough Breast Cancer and two Suffolk hospitals.
“We have been overwhelmed by the global support and want to encourage businesses and individuals to get involved by generously becoming a prize donor – it really will make the biggest difference in helping us to create what we think will be one of the most exciting and high-profile fundraisers of 2013.”
The first auction raised over £200,000 for the Sir Bobby Robson Foundation and Breakthrough Breast Cancer.
The money raised will go towards supporting clinical trials for new cancer treatments, ongoing support of the Sir Bobby Robson Foundation and Breakthrough Breast Cancer, as well as two Suffolk hospitals.