An iconic castle in the North-East will be lit up and a remote hillside will glow for miles around during a dazzling series of displays this winter.
The Northumberland Lights Festival, being held from next Saturday until the middle of December, will run alongside similar events in Newcastle, Gateshead, Sunderland and Durham.
It will allow visitors to the county to see well-known landmarks, including Bamburgh Castle, the Simonside Hills and Kielder Forest, lit up at night.
Top lighting experts and pyrotechnic teams such as White Light and The World Famous have been brought in to add some festive cheer to the dark Northumberland nights.
Tourism chiefs believe the event will be the biggest display of its kind in the country and could draw visitors to the region.
The first site to be lit up will be the Cutter Building at the Woodhorn museum, near Ashington, which will be illuminated at night from October 28 onwards, when the museum will reopen after a major revamp.
The wind turbines on the seafront at Blyth will be the next landmarks to receive the light touch on November 5.
Director of Northumberland Tourism Giles Ingram said: "This is a fantastic opportunity to promote and celebrate our natural, historical and industrial heritage in such a unique way and underline Northumberland's reputation as a great place to be at any time of year."
Phil Supple, the lighting designer for the project, has lit up towns, cities, landmarks and landscapes around the world.
He said: "I am always looking for new locations and Northumberland has provided me with a perfect backdrop for my work." He added: "One of my most exciting commissions is the lighting of the wind turbines, which to my knowledge has never been done in the UK before.
"With a backdrop of the sea and the sky, using lighting and creative flair, whether you love them or loathe them, when the turbines are cloaked in light they will create an amazing spectacle."
Landmarks in Newcastle and Gateshead will be lit up from November 30 to December 2, between December 7 and 9 and on New Year's Eve.
Sunderland will be shining from November 1 to December 31 and shops in Durham City will be decorated in silver on December 2 and 3.
For full details visit www.neWinterFestival.com.