CURVACEOUS singer Beth Ditto has collaborated with plus-size retailer Evans on a vibrant new collection for summer.
SHE'S the outrageous larger-than-life rock star from the band Gossip who has become a role model for larger ladies everywhere.
Singer-turned-fashion-designer Beth Ditto is one woman who isn’t afraid to dress up and show off her curvy shape.
Despite being 5ft and 15 stone, the singer regularly dresses up a tight lycra catsuits and mini-dresses and has even been snapped naked in protest against size 0 models and celebrities.
Her outlandish style and confidence in her curves have won her an army of fans, so who better to design a collection for plus-size fashion chain Evans?
Beth has produced a exclusive range, shot by leading fashion photographer Rankin, which reflects her inimitable style and flair.
Available from a size 14-32 it shows strong influences from the ’80s, combined with key design solutions and unique interchangeable pieces that incorporate graphic designs, embellishment and draping.
Commenting on the exciting collaboration Beth says: “Designing this line is a dream come true. I wanted to make something special, just for us, something never seen before.
“I hope the clothes inspire you to think outside the box. After all, boxes are square and in more ways than one we are not.”
Beth has worked closely with Evans’ head of design, Lisa Marie Peacock, to create a collection that is wearable and fun.
Beth's influence can be seen in the various designs such as the two-tone domino print double layer dress through to an over sized 'kitty' print tee that can be worn loose or belted over leggings.
There are key statement pieces that include a flamboyant purple sequin batwing top and beautiful stain glass printed prom dress.
The launch also coincides perfectly for the British festival season, with key pieces that will be a fashion staple such as the poplin parka, black suede studded slouch bag and spot print hoody and cape.
Prices range from £18 to £65
The new collection was launched at a special party at super cool London club Sketch attended by celebrities such as Yasmin Le Bon, Kelly Osbourne and Kate Moss.
Music and fashion have always gone hand in hand and the new Beth Ditto at Evans collection looks set to rock the high street and prove that curves are now back in fashion.
To celebrate the launch of the new Beth Ditto at Evans collection there is a dedicated micro site, www.bethdittoatevans.co.uk, where you can see all the latest news and gossip from Beth as well as buy the must-have pieces.
The range is also available in a handful of stores across the UK including the Newcastle branch. The other stores are Birmingham, Glasgow, Liverpool, Nottingham, Brighton, Leeds, Manchester, Meadowhall, Cardiff, London Marble Arch, Dublin, Plymouth, Belfast, Bluewater, Bristol and White City.