Gateshead Council is launching a `Summer Hearts' campaign to encourage residents to get active over the summer months.
The scheme will run for 17 weeks between June and September, and encourages people of all ages to participate.
To get involved, people must collect a `Passport for free activities' from their local leisure centre or library.
Participants are rewarded for their hard work, as they can collect a sticker on the completion of any 30 minute activity. As the stickers mount so do the prizes - every 10 stickers earns a free swim, gym session or fitness class at a number of sports and leisure complexes in Gateshead.
The achievement of 50 stickers guarantees a free water bottle. All returned passports (completed or not) are entered into a prize draw to win a mountain bike and mp3 player, among other prizes.
To launch the campaign on June 4, pupils from Caedmon Primary School and patients from the QE Cardiac Rehabilitation Unit will run or walk one of the three new routes around Saltwell Park.