ADVERTISING on roundabouts across Northumberland has been rejected in the name of road safety.
The county council has thrown out proposals for business adverts at 26 different roundabout sites in the county after a rush of objections from parish and town councils.
Ninety-five advertising boards were suggested in areas including Cramlington, Blyth, Alnwick, Stocksfield and Ponteland.
But the council’s Planning Committee decided on a majority vote not to go ahead with the hoardings after concerns were expressed that they would prove a distraction to drivers.
And last night Ponteland county councillor Eileen Armstrong declared: “It would have been a dangerous practice and would not have served any community well. We don’t want any distraction for motorists so close to a roundabout.
“I don’t know whose idea this was, but it was a bad idea and I am glad it has been rejected.”
Coun Armstrong, as well as Ponteland Town Council and local residents, were against plans for advertising on the Dobbies and Callerton Lane roundabouts in the town.
And she added: “Dobbies is the gateway to and from Ponteland and is a busy roundabout.
”Advertising by definition is a distraction, it is attention-grabbing, and that makes it unsafe for motorists.
“It is clutter, unsafe, and absolutely ridiculous. I am so pleased that common sense has prevailed.”
The council stood to earn money from the sponsored adverts, which would have borne the authority’s logo.
But Coun Armstrong added: “It would have been a drop in the ocean and wouldn’t even have paid for any potholes.” Ponteland Civic Society chairman Philip Ham made a written objection to the county council pointing out that any signboards could have contravened the 1984 Highways Traffic Regulation Act.
Planning Committee chairman Coun Trevor Thorne said the debate was a move to formalise highways policy on roundabout advertising.