SOME of the best known names in music have been lined up for what is being billed as the North East’s biggest ever pop concert.
JLS, Little Mix and The Wanted are among the acts due to play at Sunderland’s Stadium of Light in June at North East Live.
The concert is the third summer gig to be announced at the Sunderland AFC ground, following American rock group Bon Jovi and R’n’B superstar Rihanna.
North East Live will be a five-hour, family-friendly extravaganza with some of the top acts from the UK charts.
SAFC’s commercial director Gary Hutchinson said: “This is a change from the type of music event the Stadium of Light has staged previously and it’s a really exciting development for us.
“It’s a brilliant line-up and one that I’m sure will appeal to a wide audience. The tremendous work of Sunderland City Council has made this possible, along with support from a range of partners across the region.
“We’re delighted to be working with AEG on this event and to be playing a key role in bringing the best music events to the North East as well as showcasing our own regional talent.
“We’ve already seen that there is a huge demand for live music here in the region and this multi-artist event has something for everyone, at an affordable price for a great day’s entertainment.”
Acts so far confirmed for the concert include JLS, The Wanted, Rita Ora, Little Mix, Lawson, Conor Maynard, Stooshe, Union J and Amelia Lily. Other artists will be announced in the coming weeks.
Tickets priced from £25-65 will go on sale on Friday.
Along with the concert there will be a fun fair and other family activities. Rob Hallet, president of touring at music promoters AEG Live, said: “Sunderland AFC have proved to be fantastic pro-active partners and I look forward to working with them for many years to come.
“We hope North East Live will become a permanent fixture in the Stadium of Light calendar. We would like to thank Sunderland AFC and its board of directors, the city council and all regional partners for making this event possible.”
A total of 12 concerts have held at the stadium since 2009, including big names like Bruce Springsteen, Take That and Oasis.
They have attracted audiences of around 650,000 – 130,000 of whom came from outside the region – and injected an estimated £42m to the North East economy via increased hotel bookings and spending at attractions, shops and restaurants.
In addition, the stadium’s experience of hosting large-scale events inspired the recent launch of 1879 Events Management; an outdoor events management and catering division, which operates as a subsidiary of SAFC and has already won a number of major contracts.
Tickets are on sale from 9am on Friday from www.aeglive.co.uk, www.axs.com, 08448 24 48 24, www.seetickets.com, 0871 230 1097, www.ticketmaster.co.uk, 0844 477 5775 and the Stadium of Light ticket office.
Youngsters under the age of 14 must be accompanied by an adult over the age of 18 for the show. Disabled people are asked to call 0191 551 5004 or email firstname.lastname@example.org to purchase tickets for the wheelchair platform.
Hospitality packages are also available on 0871 911 1555.