Turning her home into a studio, graduate Nathalie Limon is bringing women’s tailoring back into fashion.
The 21-year-old, from Whitley Bay in North Tyneside, may have graduated a mere six months ago but already she has set up her own business Gold Coat, an artisan tailors that provides women with custom designed, made-to-measure coats, jackets and outerwear.
After finishing her bespoke tailoring course at London College of Fashion, Nathalie decided the only way she would be happy in her career would be if she was in charge of the whole creative process.
“It was something that I decided in my final year when my peers were going out for interviews and talking about other jobs they wanted to do,” said Nathalie, who completed a diploma in fashion at Newcastle College before moving to London.
“Nothing appealed to me. In a design house it was not going to sit with me because you get one job and become an expert in that one area.
“I knew I wanted to do a bit of everything which really I realised unless I started something for myself, there would not be anything that I would want to do,” added Nathalie, who specialised in women’s tailoring.
The former Whitley Bay High pupil, who now lives in a converted warehouse in Hackney Wick in London, created a studio in her home and started her first business tailor-making womens luxury coats.
Gold Coat has hit the ground running and Nathalie is hoping to bring womens tailoring back to the forefront of fashion.
“I think women do not see made-to-measure clothing as an option anymore, they think it is more for men or old-fashioned or too expensive,” she said.
“But since starting the company people are really surprised when they see it is a viable option for them,” added Nathalie.
She is now building a client base.
“I think what’s been interesting is how the word has got out, mostly down to word of mouth,” she said.
“I have a lot of people my mother’s age, she’s telling her friends and word is going round,” added Nathalie, who uses fabric from the UK in her designs.
The tailoring graduate said she developed an interest in fashion from an early age, taking up sewing when she was just nine.
Talking about her business, Nathalie said: “There is something about a one-off made coat, you want to wear it year after year, in that sense I have to give people something current but at the same time that’s not going to age.”
Nathalie charges between £500 and £700 for her tailor-made designs and hopes to continue to grow her business in 2014.
To find out more about Nathalie and Gold Coat, visit www.nathalielimon.com