Tourism chiefs are urging businesses to build on the region’s success in winning £1m of airport advertising by showcasing their own achievements.
There are just two weeks left to send entries in for the North East England Tourism Awards 2014, whose winners will represent the region on the national stage.
“The passion and pride for the North East demonstrated during the course of the Heathrow Airport competition was overwhelming,” said Sarah Stewart, chief executive at marketing organisation the NewcastleGateshead Initiative, who organise the awards.
“I’d urge visitor facing businesses and organisations to channel that same pride for their own achievements and enter the North East England Tourism Awards.
“The Awards are a fantastic way to not only celebrate success, but provide another opportunity to showcase the best of what’s on offer in the region, with winners having the chance to compete nationally at VisitEngland’s Excellence Awards.”
Last year seven North East businesses went on to see success nationally, including Seahouses’ St Cuthbert’s House in the Bed & Breakfast of the Year category and Seafield Caravan Park in the Caravan Holiday Park of the Year section, with both winning gold at the VisitEngland Excellence Awards 2014.
“We see the North East England Tourism Awards as a really valuable way to measure ourselves against the very best businesses in the whole region,” said Jeff Sutheran, who owns and runs St Cuthbert’s House with his wife Jill.
“The opportunities that winning the award bring, to tell our own ‘good news story’, are not to be underestimated.
“The Awards process is a key tool for reviewing and measuring our own performance at the highest level, and for raising the profile of our business.”
This year’s awards, which are organised by the NewcastleGateshead Initiative on behalf of the Northern Tourism Alliance, will take place on November 11 at Sunderland’s Stadium of Light.
David Hall, head of leisure, strategy and transformation at Northumbrian Water - which along with the University of Sunderland are the event’s main sponsors, said he was delighted to be backing the awards once again.
“As the lead partner in the Kielder Water & Forest Park Development Trust, tourism is hugely important to us,” he said.
“We’re proud that Leaplish Waterside Park won gold in the holiday village category in 2013, and likewise to have won Best Tourism Experience at both the North East England Tourism Awards 2012 and the national VisitEngland Awards for Excellence in 2013.
“The North East England Tourism Awards are a fantastic opportunity for businesses to showcase their product and provide a focus for improvement in quality for visitors to the North East.”
Entries to the North East England Tourism Awards close on Friday September 5.
For more information on how to enter visit the website, www.NorthEastTourismAwards.com , or email TourismAwards@ngi.org.uk.
North East England Tourism Awards 2014 – Categories
Access for All - (sponsored by University of Sunderland as joint Event Sponsor)
Bed & Breakfast / Guest Accommodation of the Year
Business Tourism Award - (sponsored by NECC)
Caravan Holiday Park / Holiday Village of the Year - (sponsored by Northumbrian Water as joint Event Sponsor)
Large Hotel of the Year - (sponsored by Hi-Lights)
Large Visitor Attraction of the Year - (sponsored by North East Hotels Association)
Self Catering Holiday Provider of the Year - (sponsored by Northumberland Tourism)
Small Hotel of the Year - (sponsored by Crowne Plaza)
Small Visitor Attraction of the Year
Sustainable Tourism Award - (sponsored by Banks Group)
Taste of England Award - (sponsored by Visit County Durham)
Tourism Experience of the Year - (sponsored by South Tyneside Council)
Tourism Pub of the Year
Visitor Information provider of the Year - (presented by Lady Penelope Cobham, Chair of VisitEngland)
Tourism Event of the Year - (sponsored by Sunderland City Council)