LIKE thousands of others, entrepreneurs Jeremy Middleton tuned in for the much-hyped first episode of Geordie Shore.
But the North East business boss had more reason than most to watch the reality TV sensation.
Last night he revealed he now lives in the house where the show, packed full of drink, nudity and casual flings was filmed.
And like many he accused the programme of portraying the North East in a bad light which reinforced stereotypes.
Mr Middleton, who was featured in the Sunday Times Rich List, said: “I think the programme was a bit of fun but what we have got is a TV company from outside the region trying to make a TV series as down-market as they can.
“Geordies like to play hard but they work hard as well and this wasn’t portrayed at all during the filming. They call it reality entertainment, it’s entertaining but it’s not reality.”
Mr Middleton, 50, who owns Middleton Enterprises Ltd, tuned into the first episode with his daughter Lucy, 17, and son James, 14, and thought the TV set looked very familiar.
The deputy chairman of the Conservative Party Board, who has only been in the property on Carlton Terrace, Jesmond, for a week, said he couldn’t believe his new office once boasted a four-poster bed.
The father-of-three added: “We moved into the property a week ago and it has just been redecorated.
“I sat down to watch the programme with my son and daughter. We were sitting watching the telly and then looking around the room. A lot of the decor has changed and the hot tub has gone but some areas of the house were really recognisable on the TV.
“I couldn’t believe it when I saw the four-poster bed in what is now my office. What happens in there now is a bit tamer to what we saw on TV.
“I thought the city itself looked really nice and the programme showed some really nice areas of town.
“The programme had a fun element but it didn’t show the working side of Newcastle.”