The North East is way out in front in a competition that would see its tourism industry showcased to millions of visitors.
The region is competing against the North West, Northern Ireland and the Midlands to win £1m worth of free advertising at Heathrow Airport.
And after the first two days of the competition, the North East has more than twice the votes of all the other three regions combined.
The competition is being decided by a public vote, with an image of each region being displayed on Heathrow Airport’s Facebook page. The North East is represented by an image of Hadrian’s Wall, with the other regions having pictures of the Lake District, the Giant’s Causeway and Anne Hathaway’s Cottage in Stratford-upon-Avon.
On the second day of the competition - which runs until August 4 - the North East had 1,778 votes to the North West’s 307, Northern Ireland’s 255 and the Midlands’ 227.
Sarah Stewart, chief executive at NewcastleGateshead Initiative, which markets Tyneside on a national and international stage, said: “We were delighted to hear about this competition which provides an opportunity to profile and promote North East England to millions of travellers passing through Heathrow Airport – for free!
“Such high profile advertising can really help to change perceptions and put the region on the map and would add significant value to the work that we, and colleagues across the region, do to attract visitors here.
“Tourism is a valuable part of the regional economy, worth around £4.2bn annually. This competition enables everyone in the region to champion and celebrate the North East – and, should we win, will help to boost visitor numbers and maximise economic benefits for the area.
“I’d encourage everyone to go to the Heathrow Airport Facebook page to ‘like’ the image of Hadrian’s Wall. Let’s really make ourselves heard as a region and secure this fantastic opportunity.”
Around 13m passengers a year already use Heathrow as their gateway to Britain’s regions.
The free advertising at the airport is estimated to be worth around £1m.