It's guaranteed to catch your eye, as well as stop your bus - this National Trust decorated bus stop is being used to encourage us to spend a wild day out in the North East countryside.
The shelter on Newcastle’s Pilgrim Street has been decorated by the Trust to advertise the natural wonders on the region’s doorstep, and includes pictures of a seal, puffins and a red squirrel, as well as a hare, red kite, heron, swallow and different species of butterfly.
Emily Bryce, visitor experience manager at Gibside, said: “Our aim is to reconnect people with the unique wildlife on our doorstep in the North East. We want to showcase the amazing places where you can go to get up close to nature and encourage families to spend more time outdoors.
“When the weather began to get hotter this year we saw a significant increase in visitors to our places. In the first two weeks of July alone we had 10,000 more visitors compared to last year, an increase of 29%.
“Whether you visit one of our larger attractions like Cragside or Wallington, one of our free to access stretches of coastline like Druridge Bay, or areas of our top countryside spots like Allen Banks, there are plenty of opportunities for families to have nature adventures this summer.”
The advert is part of a wider initiative by the Trust to give families ideas for activities over the summer break.
The Trust’s website for the North East (www.nationaltrust.org.uk/northeast) has downloadable nature spotter guides for birds, bugs and butterflies, pond life and trees.
People can also find out about the Trust’s summer wild-time challenge which challenges families to see if they can do 25 of 50 activities during the holidays.
Those who do are eligible to enter into a competition to star in their very own nature movie.
The Trust has compiled a downloadable planner outlining all of the activities, which are part of its 50 Things To Do Before You’re 11 campaign.
Emily said: “Our planner not only highlights the activities you can do with the Trust every day, but the special wildlife events that are taking place for families this summer.
“These vary from rockpool rambles on the Northumberland Coast and seashore safaris at Souter Lighthouse, to moth mornings at Gibside and a ramble with a ranger to try and spot red squirrels at Wallington.”
The Trust is also looking for names for the seal at the Pilgrim Street stop and is inviting people to share their ideas on the organisation’s Facebook page.