Newcastle hotel welcomes dogs and finds a home for old Tyne Tees Television signs

Businesswoman Janet Stansfield has transformed a hotel despite not having experience in the trade.

Hotelier Janet Stansfield and friend in one of her bedrooms

Pooch power has helped transform a hotel in Newcastle into a unique experience for guests - and given businesswoman Janet Stansfield a new direction in her career.

Janet took over the Rosebery Hotel in Jesmond three years ago from her parents but had no experience in the hospitality trade.

But she set about creating a hotel with a difference after putting her own stamp on the place including welcoming dogs into the plush surroundings.

For an extra £10 guests can take their four-legged friends.

Janet had spent 20 years in London before returning to the North East where she took over from her parents in running the hotel.

The only problem was that Janet’s previous career had been in personal fitness training and high powered media sales, not hospitality or silver service, but she was undaunted and put her own style on the Edwardian building just off Jesmond Road.

The entrepreneur has no formal training in interior design either and is completely self-taught.

Guests at Janet Stansfield's hotel
Guests at Janet Stansfield's hotel

She said: “From an early age, I loved designing and re-designing my bedroom and was constantly moving furniture around the house, even when I was 7.

“I like looking at a room or a house and seeing in my mind’s eye what it could look like after the transformation and then cracking on and seeing the end result.

“It’s been a huge undertaking renovating the Rosebery Hotel but I’ve loved it. Judging from the comments I’ve had it’s looking like it’s been worth it but time will tell.”

One of her first tasks at the Rosebery Hotel was to restore the staircases by spending six months sourcing original cast fret work spindles from all over the UK at architectural salvage yards, skips and vintage fairs.

She found over 20 different styles, had them all shot blasted and powder-coated in pale blue and reinstated them in the staircase, and the result is now a unique talking point.

Other unusual items include an abundance of mirrored furniture and fabulous vintage French beds which gives the Rosebery Hotel a slightly racy, glamorous edge.

Add some handmade curtains, re-upholstered vintage chairs, hand-inlaid mother of pearl chests and old Route master bus signs and the end effect is a quirky, creative yet comforting style with a touch of humour thrown in.

Fun was a major influence on Janet and she sourced some of the old signage from the old Tyne Tees Television site on City Road.

Bathrooms are perhaps Janet’s favourite rooms - and there’s a reason for that.

She believes bathrooms should be larger and be places for calm and pleasure - with ideally an open fire and a roll top bath – so that the art of bathing becomes far more of a relaxing, contemplative event rather than a quick wash and brush-up.

In one room a vintage roll top free standing bath was picked up from a vintage fair for £50, the wall tiles were sourced from an end of line clear out at Fired Earth and the basin sourced from eBay. Bathroom flooring was chosen from overstock and she describes the result as quirky, original and calming.


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer