Newcastle University has unveiled detailed plans for a £35m redevelopment of its city centre campus.
The university is seeking planning permission for a five-storey, glass-fronted building on the Northern Stage car park, opposite the Civic Centre, which it hopes will be a focal point for the university's planned Cultural Quarter.
If granted planning permission, the building would also house advice services for students.
The university has enlisted one of its graduates, Sir Terry Farrell, to draw up a masterplan for its development.
Those plans include a Cultural Quarter based around the recently refurbished Northern Stage theatre, the Great North Museum, due for completion in 2009, the Northern Writers' Centre and the recently opened Culture Lab.
University vice-chancellor Prof Christopher Edwards said: "The design of this high quality building is the result of a great deal of hard work over the last three years.
"We have now had the strong endorsement of the Newcastle Conservation Advisory Panel, who has applauded the approach that the university has taken to this very sensitive site."