North East beer Newcastle Brown Ale has been the talk of the Super Bowl in America thanks to a spoof video starring a Hollywood actress.
The biggest sporting event in the US, held yesterday, attracts more than 100 million viewers each year and a 30-second advertising slot can cost around $4m.
But the iconic ale was in the limelight for a commercial that was never made.
The Tyneside tipple launched the If We Made It campaign, looking to celebrate an advert that would have been made if the brand had the money to do so.
The spoof video features actress Anna Kendrick, famed for her roles in films like The Twilight Saga and Pitch Perfect, who rants about Newcastle cancelling her Super Bowl commercial at the last minute.
The clip shows a behind-the-scenes discussion with 28-year-old Anna about an advert that was allegedly never shot.
The ad opens with the words: “Behind the scenes of the mega huge football game that Newcastle Brown Ale almost made... which almost starred Anna Kendrick.”
The actress is then seen seated in front of the camera, as a man runs a brush through her hair.
She says: “I was really excited to make a Super Bowl commercial with Newcastle but it turns out they don’t even have the money or the permission to make a Super Bowl commercial.
“They can’t even say the word Super Bowl.
“I was surprised that I even got offered the part. Because I don’t think of myself as beer commercial babe, you know? I mean, I’m hot, but like, approachable hot, like the hottest girl in your improv class hot. Like hot to the kind of guys that feel bad for calling a girl hot.
“Like beer commercial hot, am I beer commercial hot?”
Later she adds: “We were like days away from the shooting and they called me to say they didn’t have any money. It’s disappointing, you know, I was really looking forward to the paycheck.”
The video concludes with Anna storming off as a crew member places a six-pack in front of the camera.
The piece went viral on the internet, with people making comments on Twitter as well as news and advertising platforms, and has been seen by thousands of people on YouTube.
Newcastle Brown Ale was first made in 1927 and is still sold in countries worldwide, claiming the title of the USA’s biggest imported ale.
For many years it was referred to as a “bottle of dog” as husbands used to use the excuse of taking the dog for a walk when they wanted to sneak off to the pub for a cheeky pint.
It is now sold in more than 40 countries.