Leading ladies are unlikely fashion icons

STEP aside celebrities and supermodels, there’s new front-row fashion fodder for the paparazzi to snap.

STEP aside celebrities and supermodels, there’s new front-row fashion fodder for the paparazzi to snap. Sarah Brown, Samantha Cameron and Miriam Clegg have become this season’s unexpected style icons.

With election fever hotting up, the spotlight isn’t only on Gordon, Dave and Nick, but their wives and what they’re wearing. The trio of women have been dubbed the ‘manifesto mannequins’ and become a fashion phenomenon to rival the World Cup WAGs of four years ago – minus the fake tan and bling. But whose fashion manifesto will win the most votes? We suss out the ensemble strategies of Sarah Brown, Samantha Cameron and Miriam Clegg, both on and off duty. Time to see who ticks your election boxes with their style campaign.


Sarah Brown

When it comes to designer labels, the PM’s wife chooses curve-flattering dresses by Erdem and Issa but she’s also regularly spotted in mid-market brands like Jaeger and Banana Republic.

On the first day of the election campaign she chose to flaunt her ethical credentials with a simple striped tee from Fairtrade fashion pioneer, People Tree.

Mrs Brown turns her back on uber-glamour and ostentatious jewellery for a smarter, structured style, favouring formal skirts and tailored jackets.

Her election style manifesto is all about looking practical and approachable to her followers.

GET THE LOOK: Jaeger, People Tree and Banana Republic.


Samantha Cameron

She’s the picture-perfect Tory wife with a background in modelling, so glam Sam-Cam knows exactly how to work an outfit, whether it’s Converse shoes and jeans, or a designer gown.

She struck up a friendship with catwalk favourite Erdem and regularly wears his trademark print dresses and has also been perched on the front row at the Burberry show for two seasons running. But she still isn’t afraid to mix up designer with affordable high street such as Zara, Boden and Marks & Spencer.

Having recently announced she is pregnant, her election wardrobe has taken on a pretty maternity transformation with under-bust belts and smock tops that parade her mini bump.

GET THE LOOK: Zara, Boden and Mamas & Papas.


miriam clegg

Just like her husband, she’s the dark horse of the fashionable three.

The least well-known of the election WAGs, Mrs Clegg appears to shun designer labels and fashion shows to get the working mum look down to a fine art. She’s not afraid to glam up her yummy mummy uniform with styling tricks like rolling up contrasting sleeves on a blazer and teaming cropped trousers with leg-lengthening wedge heels.

But with Clegg’s popularity soaring – and every heel and hemline under analysis – Miriam might just be forced to up her electoral fashion game.

GET THE LOOK: Marks & Spencer, Hobbs and Mango.


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer