Landmark artwork Northumberlandia in the pink for cancer research

The North East’s largest lady is set to show her support for cancer research by donning a giant pink bra

The Northumberlandia earth sculpture near Cramlington
The Northumberlandia earth sculpture near Cramlington

The North East’s largest lady is set to show her support for cancer research by donning a giant pink bra.

Northumberlandia is taking part in the Breast Cancer Campaign’s Wear It Pink day, which today is urging the region’s residents to dress up and donate.

And even more of the North East’s iconic landmarks have been in on the act – with the Millennium and Tyne bridges lighting up to promote the fundraising.

Rotary Club of Cramlington president, Steve Perola, whose group is responsible for the huge undergarment, said he hoped to see a lot of people turn out to see the sculpture get dressed.

“We expect to attract a large crowd to witness our commitment to one of the UK’s foremost medical charities, and tackling a disease which for which many of us will have affected our family, a friend or a loved one.”

Among those backing the campaign – which also saw landmarks such as HMS Belfast in London, Windsor Castle and the Millennium Stadium in Cardiff involved – are 202 MPs, including Newcastle North’s Catherine McKin­­­nell and Gateshead’s Ian Mearns.

“Every year in the UK, around 50,000 women and around 400 men are diagnosed with breast cancer,” said Ms McKinnell. “And sadly 12,000 women and 80 men die from this disease.” Mr Mearns added: “That’s why it’s so important to support Breast Cancer Campaign’s fundraising efforts, so they can continue to fund research which will one day lead to a cure.

“I’d urge as many people as possible to get involved by wearing something pink on October 25 and donating £2.”

Over the last 10 years, Wear It Pink has raised £23m, £351,708 of which was collected last year in Scotland and the North East.

To register for Wear It Pink and receive a fundraising pack, visit www.wearitpink.org or call 0800 107 3104.

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