Olympic gold medallist Jonathan Edwards has told of his support for the Prince's Trust.
The triple-jump world record holder, 41, who lives in Gosforth, Newcastle, is a vocal supporter of the charity which helps young people change their lives.
He is leading a celebrity team, representing the Duke of Northumberland, in the Prince's Trust Challenge Trophy, supported by The Journal, which will help raise funds to help 5,000 youngsters in the North-East by the end of 2008.
They will battle it out at football, cricket, golf and clay pigeon shooting against Lord Durham's side, captained by Steve Cram.
Speaking ahead of the golf day on July 5, Jonathan said: "The Prince's Trust does a great job, it provides a much-needed service in the community. The Challenge Trophy has captured my imagination, not least the idea of playing football at St James's Park with Alan Shearer!
"There's a serious fundraising side to it, but there's going to be a bit of friendly banter between myself and Crammy.
"I'm hoping it will capture the imagination of the public.
"It's building on the ancient heraldic history, the ancient and the modern. There are some great names involved and it should generate a lot of media interest.
"I think it will be great fun and I'm excited to be involved. You want to be able to do some good and combine it with a great day out. It's about helping people and having fun.
"I have received a huge amount of support from the North-East, so to help the Prince's Trust in the North-East and help some needy young people, it's a great thing to do.
The golf day, at Slaley Hall in Northumberland, will see members of the public tee-off against the likes of actor Tim Healy and Newcastle United legend Peter Beardsley.
The Duke's team will be captained by North-East golfer Kenneth Ferrie, although he is unable to attend the event, while the Earl's side will be headed up by regional rival Graeme Storm from Hartlepool.
Significant corporate backing has already been pledged from a number of organisations that will sponsor the Challenge Trophy in its first year.
JJB has signed a kit sponsorship deal and four companies have signed key sponsor deals.
These are The Esh Group, Northern Rock, Stratstone and Dickinson Dees.
There will also be media support deals with ITV Tyne Tees, Metro, TFM and Magic Radio and ncjMedia and Gazette Media Company.
Two further key sponsorship packages are still available to companies wanting to support The Prince's Trust.