GREAT Britain’s BMX team will soon hit the track – thanks to the help of a Gateshead-based digital company.
AYO Digital, based Northern Design Centre, developed the timing software used by Great Britain’s Olympic BMX Team during its intensive training regime at the National Cycling Centre in Manchester in the run-up to the games.
Now, they will see their hard work in action when the team take to the track this week in the London 2012 Games.
Rob Mathieson, managing director at AYO Digital, said: “We are very excited to see Team GB’s BMX stars hit the brand new track next to the Velodrome this week having assisted in the team’s preparation over the last year.
“Our team in Gateshead created some complex software in conjunction with timing equipment expert HS Sports in Manchester in order to help the BMX Team clock accurate timings as part of their training for London 2012.
“Like everyone else, we’ve been cheering on Team GB but the BMX event will be extra special for us given we have played our part in supporting the team. We’ll even have TV screens up in our office over the next few days to make sure we don’t miss any of their performances.”
Fast-growing AYO Digital’s headquarters are based at the Northern Design Centre in Gateshead and the company now has a second site in Manchester. The company has doubled its staff numbers from 10 to over 20 in the last year.