Elephants designed by North East schoolchildren have gone on display at the Metrocentre as part of their tour across the country.
The Elephant Parade will visit 13 locations across intu shopping centres.
Previous Elephant Parades have trail-blazed cities around the world - including Amsterdam, London, Singapore, Milan and Copenhagen - and raised millions for elephant conservation with drawn contributions from top public figures, including Ricky Gervais, Leona Lewis, Tommy Hilfiger, Jack Vettriano, and Joss Stone.
Local school children from Prudhoe High School, Jarrow School, Excelsior Academy, Churchill Community High School and Thomas Hepburn High School and children’s charity Pathways 4 All have all designed elephants to sit alongside the national tour.
One student from each school has been selected to paint a smaller scale elephant to sit on the malls at intu Metrocentre during the month long exhibition.
Gavin Prior, general manager at intu Metrocentre, said: “This is first for the Centre to be part of a national art exhibition and we’re very excited about hosting it. The life-size and smaller elephants around every corner will bring a different aspect to the malls and hopefully surprise shoppers when they visit the Centre. I have seen some of the designs already and they’ve been decorated by exceptionally talented artists”.
Trevor Pereira commercial director said: “Elephant Parade has set the standard for bringing the fun into supporting an important cause, and their elephant statues have become iconic around the world.”