THE Duchess of Northumberland has agreed new deals which will drive forward her business interests in a range of high-quality country clothing and a series of books.
The duchess has signed up with specialist publisher, The History Press, to release two new gift books – The Duchess of Northumberland’s Little Book of Preserves and Jams and Little Book of Poisons and Potions – next summer.
Further titles based on the extensive archive of material stored at Alnwick Castle will follow, covering all aspects of the life and history of the 700-year-old Percy family estate, including farming, shooting, entertaining, etiquette, cookery and gardening.
The duchess has also agreed a deal with Alan Paine Knitwear, which will produce country clothing under her brand. The Duchess Collection – for next year’s autumn and winter season – includes a broad range of garments, new designs and fabrics. It follows the launch earlier this year of the Capsule Collection.
The two deals are the first brokered for the duchess by DCD Publishing, the literary and brand licensing company which specialises in brand development across a range of platforms.
Further deals under discussion include a health and beauty range, and a marmalade and heritage food range based on the oldest marmalade recipe in the world, from the castle archives.
The duchess is pursuing the new ventures because, after 2015, the hugely successful Alnwick Garden tourist attraction, which she created, will be franchised out to an external business operator.
She is heavily involved in the design and creative process behind her branded series of books and clothing range.
Yesterday Adrian Sington, chief executive with DCD Publishing, said: “We’re delighted with these first deals. They form part of a major brand strategy, combining the licences from the Duchess of Northumberland into a potent new presence in the licensing market place, both nationally and internationally.”
James Hinton, managing director with Alan Paine Knitwear, said: “We look forward to growing our strong partnership and developing the collection over the forthcoming seasons to become an internationally recognised range.”