TOURISM bosses have launched a pocket guide to County Durham. And while Northumberland’s tourist industry used the slogan Britain’s Best Kept Secret to promote the county their counterparts south of the Tyne argue that it is equally appropriate to Durham.
Now they want to change that with the launch of a 52-page guide aimed at persuading visitors to stay longer.
The brochure from the County Durham Tourism Partnership (CDTP) includes information on visitor destinations, accommodation, restaurants and public transport.
County Durham gets 18 million visitors every year, boosting the economy by £589m.
But fewer than one in 10 visitors stay overnight.
CDTP chief executive Melanie Sensicle said: “The vast majority of the 18 million visitors to the county are daytrippers. Only 8% stay overnight and this brochure is intended to persuade people to stay longer.”
Chris Davy, owner of the award-winning pub, The Rose and Crown at Romaldkirk, near Barnard Castle, and chairman of CDTP, said: “While Durham Cathedral and Beamish Museum may be well-known attractions, there are many others, which this brochure demonstrates.
“We now have a fantastic glossy guide to the area that offers a diverse range of information tailored to suit all kinds of interests. We know that County Durham is great at attracting day visitors, but profiling the area’s hidden gems should help encourage people to stay a little longer and discover the breadth of visitor experiences the county has to offer.”