SHE changed the world of underwear with her Ultimo lingerie range and now Michelle Mone has launched a stunning collection of cocktail dresses.
The entrepreneur has unveiled Ultimo Couture by Michelle Mone, which is exclusive to Debenhams, and features 12 sophisticated dresses made from bespoke fabrics with custom-made patterns and intricate attention to detail.
Inspired by the glamour of Hollywood, each dress includes the unique Ultimo technology with built-in inner support to perfectly complement the signature elegant and feminine aesthetic.
The collection is available in sizes 8-18 exclusively in all Debenhams department stores, including Debenhams Newcastle.
Prices range from £100-£300 with new designs being introduced to the collection every eight weeks.
Michelle said: “Ultimo Couture will deliver a sophisticated, timeless and modern line of evening wear for women, not to mention unique technology. Being a company best known for our lingerie, it was important to us to incorporate our bra expertise into the dresses, so each design will feature unique inner support – which I know women will appreciate and love.”
Ultimo Couture by Michelle Mone is available in Debenhams Newcastle and at www.debenhams.com
WIN THIS ULTIMO COUTURE DRESS
The Journal has teamed up with Ultimo Couture by Michelle Mone at Debenhams to offer one reader the chance to win this Ultimo Couture dress worth £125.
FOR YOUR CHANCE TO WIN THIS COMPETITION, Text JNLWIN1 followed by a space, then your correct answer, name, house number and postcode to 84080 or call the competition line on 09012 292 345 (please take care when dialling).
QUESTION: Debenhams Newcastle is located in which shopping centre
A) Eldon Square B) Bluewater C) Westfield
Calls cost 25p from a BT landline, other networks may vary. Text entry costs 25p plus your standard network charge. Lines close at midnight on Monday July 19 2010. The first correct entry drawn at random on Tuesday, July 20, 2010 will receive the prize as offered. Usual Trinity Mirror promotion rules apply, available at www.chroniclelive.co.uk/legal