Catwalk dream for flamboyant Emma

FLAMBOYANT fashion designer Emma Bell will be showcasing her colourful designs at Vienna Fashion Week.

Emma Bell

FLAMBOYANT fashion designer Emma Bell will be showcasing her colourful designs at Vienna Fashion Week.

Emma, 26, from Kingston Park, Newcastle, was offered the dream opportunity to send her clothes down the catwalk after she awarded an artist in residence programme based in the Museums Quarter in Vienna.

The quarter, based in the heart of the Austrian capital, is a cultural hub of new and historic buildings where artists and designers work and display their designs and includes museums and a cultural centre.

Emma flew to Vienna last week and has been hard at work on her spring/summer 2010 collection which will see some of her creations on show at Vienna Fashion Week which runs from September 24 to 27.

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Emma, who has also designed her first handbag collection, said: “It’s really exciting.

“I arrived here last week after winning a place on the artists in residence programme and I am working in a studio in the museums quarter.

“It’s a huge complex of artists studios, boutiques and galleries.

“Usually the programme is for artists and you don’t usually have fashion designers doing the programme but I thought it would be a great opportunity for me and thought why not? So I approached them with a proposal and said I would love to be inspired by the city.

“There’s a lot of creative people here and it’s a fantastic chance to work with them. They have all been very supportive. They are now supporting me in the creation of my S/S 2010 collection and have invited me to show my work at Vienna Fashion Week which will be a preview of about 12 designs.

Emma Bell

“I have already visited a huge warehouse here where there was every fabric, zip and trim you could imagine and I came back to the studio laden with about 20 bags. I will use them in my work.

“I’m also working with local photographers for my look book which will display my new designs.

“I love it here and it’s an amazing opportunity.”

Emma, a former pupil at Ponteland Community High School, has also been shortlisted for the British Airways Great Britons scheme, which supports home-grown talent in areas such as sport, fashion, art and design, community and performing arts.

If she wins the scheme it allow Emma to travel to Tokyo where she believes her fashion designs will be a huge hit.

The designer said: “The scheme is in partnership with the Olympics and it’s all about supporting new talent in the UK.

“I have always wanted to go to Japan and I think my clothes would be perfect for that market.

“It would really help to advance my career. I’d love for the North East to support me.”

Supporters can vote for Emma online at The closing date for voting is Monday September 14.


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