Businesses expect to see profit rise as super-fast broadband is rolled out in Newcastle

A business owner expects profits to increase by double figures following the roll-out of super-fast broadband

BT broadband
BT broadband

A business owner expects profits to increase by double figures following the roll-out of super-fast broadband.

Managing director of digital agency Hedgehoglab.com based in Newcastle, said linking up to fibre broadband in his office had helped his company access new clients in London.

Sarat Pediredla, whose business makes applications for smart phones, said: “Ninety per cent of our clients are in London and we need telephone technology to talk with them and upload and share large videos and files.

“Fast broadband helps us become more competitive and to get new clients.

“At one point staff had to go home to do some things on-line they just couldn’t do in the office because we didn’t have the right speed.

“As a business we could probably do without gas and water but if the broadband didn’t work we would all have to go home.

“This should definitely help us be 10 per cent more productive at least and probably lead to a single or double digit profit increase.”

Fibre broadband was introduced at his office in Generator Studios at Trafalgar Street earlier this year and he welcomes its roll out for businesses across the rest of the city.

He said: “We have been in business for seven years and if we were in London we would have had it much quicker.

“However we have it installed now and it has been very helpful.

“If we moved outside of town though we would still be struggling.”

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