THANKS to celebrities such as Kate Moss and Sienna Miller, everyone wants to get their hands on threads from the past.
Not only do they offer fashion fans a chance to be unique, but there is something for everyone no matter what your style or size. It is also an ethical way to shop.
Bowler Hat Vintage was set up by Elizabeth Johnson, 37, from South Shields.
It started life as a market stall at vintage fairs and swish parties across the region but – such is vintage wear’s popularity – from this week it now has a permanent base in Jesmond, Newcastle.
Anyone wanting a garment from yesteryear can now head to @Fern Avenue, a stylish shop that sells antique furniture and tapestries, contemporary furniture, handbags, jewellery, clothes, shoes, soft furnishings and accessories for the home.
Elizabeth said: “It’s a wonderful venue, a really fantastic space and I jumped at the chance to set up a concession here.
“The market for vintage is changing so much now.
“The perception of vintage was that it was worn by older ladies or students but now the image has changed.
“Lots of celebrities wear vintage and it’s great because you are almost guaranteed not to have the same outfit on as everyone else.
“You are recycling clothes too, so there is the ethical side.
“Vintage is easy to dress on women with curves, which is why a lot of women are turning to vintage, and we like using real women in shoots rather than models.
“The attention to detail and quality of fabrics is often a lot better than you would find in fast-fashion shops today.
“Vintage is fun as well. It’s like having a big great dressing-up box.”
The Journal challenged Elizabeth to come up with some wearable vintage looks.
She said: “Bowler Hat Vintage is all about mixing vintage with whatever you have in your wardrobe – whether it’s a great pair of jeans or a lovely dress – which you can then team with a timeless old jacket.
“As well as selling vintage clothes I am hoping to offer vintage parties, portrait parties and vintage swap-shops in the near future.”
Bowler Hat Vintage, @Fern Avenue, 75-79 Fern Avenue, Jesmond, Newcastle, NE2 2RA, 0191 209 4321.
PHOTOGRAPHY CREDITS: Alexander Perry, www.imagenorthumbria.co.uk