A NEW three-year strategy for the care of over-50s in Northumberland has been launched by the leading charity for older people.
Age UK Northumberland’s new blueprint aims to make sure it continues to provide a wide range of flexible, safe and high quality services – as well as community-based charitable activities – for its client base.
Acting chief executive Katherine Shearer is heading up the strategy and will be visiting stakeholders over the coming weeks to explain it. It has been drawn up as the charity, along with many others, faces new challenges because of the knock-on effect of the economic downturn, and changes in the funding and delivery of adult care.
Priorities for Age UK Northumberland include improving its performance in securing funding from charitable foundations, and managing and utilising resources to maximize the effectiveness of its services. Targets include an increase of up to 7% in funded activity, which equates to more than £350,000 and which will have a direct impact on the level of investment in direct services.
Other key objectives are to ensure it continues as a healthy, user-led organisation able to deliver value for money in everything it does.
Ms Shearer, who has worked at Age UK Northumberland for five years, said: “We are determined to deliver our vision by supporting older people in their quest to have a fulfilling life.
“We will give people in our communities an effective voice, allow them to realize their potential, maximise the choices they have, and address the challenges over 50s face. This new strategy lays out clearly what we intend to achieve and how we intend to do it. The targets are challenging but achievable and it is a fabulous starting point to enter 2013 with.”