Supermarket sweep

With today's go-faster culture, finding the time to shop for homeware can often fall to the bottom of our to-do lists.

With today's go-faster culture, finding the time to shop for homeware can often fall to the bottom of our to-do lists. But there is a convenient alternative to trawling interior shops.

Savvy consumers who are short on time are increasingly piling homeware into their shopping trolleys along with their weekly groceries.

With the homeware market taking up more space in the aisles, shoppers are spoilt for choice with cheap chic products in the supermarkets. Now you can hunt for both food and stylish buys while whizzing around your local store with a shopping trolley.

Non-food items are such a growth area for supermarkets that sales have jumped 94% over the past five years, easily outstripping the 11% growth seen in the overall market.

"At the supermarkets... demand for non-food is growing faster," says Nick Gladding, Verdict retail analyst.

With affordable goodies all under one roof, grab yourself some stylish buys with a swift supermarket sweep.


Supermarket giant Tesco recently announced profits of more than £2.5bn - and also unveiled plans to expand its non-grocery lines. Tesco's non-food arm is booming, with sales of DVDs, clothing and household items up almost 12%.

So what stylish goodies does the supermarket have to offer? As well as furniture pieces for the home, Tesco has a great selection of accessories.

Vases start from just £3.96 and include a striking, tall, white vase with cut-out print, £7.96, and tubular crackle-effect vase, £4.96.

Tesco also does a fabulous range of colourful glassware, perfect for children - and the big kid in you. Soda glasses in blue, purple and pink are £1.47 each, or four for £5.

Do you want to show your lounge some love? Then scatter Tesco's delightful spot cushions on your sofa to instantly update your look. At £5.97 each, they're available in paprika, duck-egg blue or cream.


If you're looking for something a class above the economy student ranges, look to Sainsbury's Different by Design.

This range offers high-quality desirables like elegant fine bone china dinnerware, £44.99 for a 16-piece set, and sparkling crystal glasses, £11.99 for four, to make dining a real pleasure.

Don't leave out your garden in the great supermarket shop. Sainsbury's glass table, parasol and four chairs check out at just £84.99 at the tills. Colourful stripy and clear picnicware, starting from £1, is perfect for transporting to the beach.

Transform your living space with Sainsbury's charmingly chintzy accessories. The black and white floral cushions are £7.99 each or try the pink or blue polka dot cushions, £5.99 each. Put your pictures firmly in the frame with a black scroll frame, £6.99, or white chrysanthemum frame, £6.


Coleen McLoughlin may be strutting her WAG stuff modelling for George's clothing range but George homeware also has some stylish finds.

Its current ranges are split into specific themes making it easier for Asda shoppers to co-ordinate elements of their chosen interior design. Themes include Earth, Glamour, Hotel, Mode, Modern Romance, Purity and Serenity.

If you want drama in the bedroom, look no further than the Modern Romance bright pink bed linen, £10, which includes a double cover and two pillow cases.

If you prefer neutral style, bland doesn't have to be boring with George's range of Earth accessories: eucalyptus print cushions, £5 each, wooden zebrano storage boxes, from £6, earth mini vases, £5 for a set of three, ceramic dipped accessories from £6, and ribbed wooden accessories, from £4.


Morrisons offers five different ranges of homeware for eager style shoppers, including First Home, Cookshop, Dinetime, At Home and The Best.

Look out for items in The Best collection for designer looks at supermarket prices.

The Best 18-piece stainless steel cutlery set is £14.99, and if you're looking for some stylish dinnerware to set off your table, try the red Baroque dinner plate, side plate, mug and bowl, all 99p each.

Morrisons stocks a handy selection of storage solutions to keep clutter at bay in your home. Go for the two-drawer wicker unit, £7.99, lace trim storage baskets, £6.99, or seagrass lidded boxes, starting from 99p.

If you're a fan of vintage style, pop the Vintage ceramic set into your trolley: tea, coffee and sugar canisters, £3.99; mixing bowls, £2.99-£4.99; bread bin, £14.99, and biscuit canister, £6.99.


Marks & Spencer may not qualify as a supermarket, but you can still dash around the aisles with your trolley and then venture into the vast quantities of homeware in many of the larger stores.

Rinse off after a dip this summer with Marks & Spencer's luxurious Supima towels, made from 100% pure Supima cotton, available in 36 colours. Face towels start at £2, ranging up to XL bath towels, £19.50 each.

Bold colours look great in the summer months, whether you're entertaining indoors or dining al fresco.

Brighten up your living space with the Citronella wax-filled candle bowls, £5, and coloured glass hurricane lamps, £15.

Al Fresco stripe cushions, £15 each, are also ideal for lounging outdoors in the sunshine after your taxing shopping trips.

Asda - 0500 100055/
Marks & Spencer - 0845 603-1603/
Morrisons -
Sainsbury's - 0800 636262/
Tesco - 0800 505555/


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer