A charity that supports a pioneering health unit in the North East has been thrown a lifeline after The Journal launched a bid to secure its future.
Funding from staff at Procter and Gamble for the Bubble Foundation at Newcastle’s Royal Victoria Infirmary will “ultimately save babies and children’s lives”, it was claimed last night.
The Foundation supports the Bubble Unit at the Great North Children’s Hospital, but was in danger of running out of cash.
Now the employees’ charity at Procter and Gamble - which has a number of sites and employs thousands of people across the region - has chosen the Bubble Foundation as one of its charities to support for the next two years.
In the coming years staff at the Cobalt Business Park site in North Tyneside will undertake a series of fun events to generate much-needed funds.
Andy Sherwood, project manager at P&G, said: “We are a very big company in the local area and supporting local charities is something employees want to do.
“It is difficult to put a figure on how much money we will raise over the two years but there will be two areas where we will do various fundraising activities.
“One is that we will be holding lost of different events, such as a lunchtime pub quiz, tombola and silent auction. The other is team-building activities like charity bag packing, redecorating shops and clearing gardens.” The fundraising activities are part of the company’s Community Matters Programme and it is hoped that many of the 800 employees in the 30 different P&G departments will take part.
The Bubble Foundation provides funds for medical equipment, toys and educational aids on the hospital unit, as well as looking out for the welfare of the babies, children and their families.
More importantly, the Foundation also helps to fund pioneering research. Ruth Humpherson, travel operations manager at P&G, nominated the charity to receive donations, and it is the second time that the Foundation has been chosen by employees at the company. She said: “I felt it was the right time that the Foundation was nominated again as it is a really good charity. I grew up in a family of teachers and children have been a big part of our family, so the Bubble Foundation stood out as a great children’s charity to support.”
Save The Children and the North East Maggie’s Cancer Centre are the two other charities P&G will be fundraising for over the next two years.
Last year, the total raised by the company was £32,650 and that was split between its five chosen charities. The Journal launched a campaign to safeguard the Bubble Foundation as donations have dwindled and the charity is now at serious risk of closure.
If the charity was to cease then it would mean research into immune system problems may stop and the region could potentially lose leading experts in this field.
Gill Johnston, fundraising manager at the Bubble Foundation, said: “We were delighted to hear that staff at P&G voted to support us. We look forward to working together to enable us to continue the important work at the unit which ultimately will save babies and children’s lives.”