Female fronted rock bands are big business in 2014 as feisty women sing, scream and shout their way on to major stages, magazine covers and music television the world over.
However, quantity tends to outweigh quality in a congested marketplace with image imperative and substance an obvious afterthought.
Halestorm buck the trend – boasting an attractive singer who also happens to match most of her male colleagues in the vocal department.
Lzzy Hale’s ascension may appear rapid but those in the know spotted her potential some time ago. Able to sing, play the guitar, cajole an audience and still wear knee-high boots with lofty heels, it’s clear the charismatic Pennsylvanian has it all.
Hours after Hale had tweeted a snap of fog on the Tyne this was a clear statement of intent from a band that continues to evolve with almost indecent haste.
On only their second headline tour of the UK and Europe, Halestorm are already an assured arena-ready act with the swagger, songs and style to corner the female-fronted hard rock market.
Unsurprisingly, this band doesn’t do downtime. Not for Halestorm a spring break or a holiday by the beach – the decision to shoehorn a tour in between recording sessions for a third full-length album is typical.
Rolling out a second EP of covers to coincide with this latest jaunt was another shrewd move by a band that knows how to work the modern day music business to the max.