The Empire nightspot on Teesside will this weekend become the first venue in the region to make use of a new time saving drink-ordering app.
The Middlesbrough venue – originally built as a music hall in 1897 where it played host to a variety of well-known entertainers, including Charlie Chaplin and Paul Oakenfold – will launch the Q App service on Saturday, September 6, which allows customers to order and pay for drinks, coffee and food from their smartphone.
The app launched earlier this year and is free to download via the App Store and for android at Google Play.
It is already used by a host of other venues around the UK, including the Royal Albert Hall, The Queen’s Club and the Ministry of Sound, all in London, and West Bromwich Albion FC.
But The Empire in Middlesbrough’s Corporation Road has been the first North East location to adopt it.
Ashley Wem, managing director of The Empire, says: “The owners of the app got in contact with me and asked us if we’d launch it here so we are going with it - it’s a brilliant app.
“You don’t even have to bother moving! Who wants to queue?
“You can order your drinks and have them brought to your table or you can go to the bar and collect them.”
He admits it won’t be for everyone. “It could take a while before people cotton on and for people to get used to it as all these kinds of things take a bit of time.
“But I’d rather order my drinks using it. You’re not going to get everyone using it though - it’s for a certain clientele.”