A North East coffee entrepreneur has unveiled a new brand aimed at the health and fitness and leisure and cocktail markets.
Josh Thompson, who established The Speciality Coffee Company and Lola’s Coffee, is now rolling out Point Blank Cold Brew. The beverage is being sold in the Fenwick Food Hall in Newcastle as well as on-line and into select bars, restaurants, and coffee shops.
Newcastle-based Josh says: “It’s proving extremely popular in the health and fitness market and can also be enjoyed at home over ice, on its own, with milk, cream, tonic, or with your favourite spirit.
“As awareness and interest in our brand, and the popularity of Point Blank, quickly spreads, we aim to rollout across the UK and beyond as quickly as possible.”
Canadian born Josh who arrived in the North East 15 years ago, was introduced to cold brew coffee during a recent 10-month stay on the West Coast of America, where its popularity is rapidly growing in artisan coffee houses.
On returning to this region, he created his own recipe and brewing process from his home kitchen, and after successfully trialling it around the region has now secured production space in order to meet rising demand.
“Point Blank Cold Brew is 40% less bitter and acidic than traditionally brewed coffee. It is created using a cold water brewing technique which extracts all the natural and sweet flavours from specialty grade coffee beans, taking away the harsh and bitter tastes commonly associated with traditionally brewed coffee that has ‘gone cold’,” he explains.
“With no sugar, no fats, no additives, no preservatives, no added flavours, and no carbohydrates, Point Blank is the ideal stimulant and energy boost, a clean and healthy drink that tastes great.”
Josh says Point Blank Cold Brew is proving popular for those who work-out. Being entirely natural it does not produce the crash that sugar-based energy drinks can.
“Point Blank Cold Brew is a stimulating, tasty, natural drink. It’s extremely versatile, a great ingredient for cocktail bars and when you put it in a pint of lager it produces a fantastic chocolaty flavour, that tastes amazing; all that with a great caffeine boost as well.”
To find out about Point Blank Cold Brew go to www.pointblankcoldbrew.com