The couple who first introduced gourmet popcorn to the UK market have launched five fresh flavours under a new label.
Love Popcorn is the brainchild of former journalist Catherine Furze and her husband Richard.
The couple have been at the forefront of the growing flavoured popcorn market since 2008 when they founded the Consett Popcorn Company.
Now Catherine and Richard have consolidated their position with a new range of lower calorie flavours, all made with real ingredients.
The new Love Popcorn flavours include Sea Salt and Cracked Black Pepper, Fiery Salsa – made with real tomato, chilli and cumin - Cocoa Crisp, Salty Sweet and Sweet Vanilla.
The Love Popcorn products are made from healthier, wholegrain corn which is low in fat and high in anti-oxidants.
“Unlike some manufacturers, who use flavourings extensively to provide a flavour kick, we only use totally natural, kitchen cupboard ingredients in our recipes,” says Catherine.
“That way our popcorn is as close to home-made as you can buy in the shops.
“There are no weird flavourings, colourings or fillers and we use only the finest ingredients, such as Madagascan vanilla, to ensure that, while our popcorn is lower in calories, it’s very high in quality.”
Love Popcorn – which is gluten free and hand-made in artisan kettles using traditional methods – is aimed at the gourmet market and has been designed to appeal to high end multiples and speciality delicatessens and food retailers.
According to market research firm Mintel, the popcorn market has seen a 10% UK growth in the past year and Catherine believes it will continue to expand in recognition of the need for healthy alternatives to fat laden snacks such as crisps and chocolate.
“Consumers are increasingly concerned about the health implications of what they eat, which is why we believe there is such a strong market for Love Popcorn – that and the fact that it tastes fantastic,” Catherine says.
For further information about Love Popcorn, visit www.lovepopcorn.co.uk or call 01207 588388.