Standing out in a crowd is something people strive towards in many areas of life, whether it’s business or personal, and it’s no different for beers. With such a huge number of breweries producing so many beer styles, it’s a challenge even getting them on the bar let alone standing out to a casual drinker.
Back in September 2012 I spoke to Tim Froggett, senior lecturer in marketing at Anglia Ruskin University, who had analysed the use of pumpclips and how using particular colours or shapes helped to mark a beer out from the others. Now Camerons Brewery in Hartlepool is taking that one further by making some of their pumpclips interactive – kind of.
It’s to coincide with 2015 being the brewery’s 150th birthday. Alongside two regular beers – Strongarm Ruby Red and the newly-developed Gold Bullion – there’ll be a guest beer every month. While I’m not so sure about the spent shotgun cartridge hanging from the pumpclip of July’s Shotgun Wedding APA, the nicest is probably the fridge magnet design of May’s Fridge Magnet pale ale, where landlords can move the letters around to create their own beer name. There’s also real dogtags on February’s A-Hop-Alypse Now and lights on the Northern Line stout in April.
Too many pumpclips on bars across the country down the years have simply been rectangular pieces of card, and it’s an area more brewers are beginning to think about (Cullercoats Brewery have put effort into their pumpclips from the beginning, with heavy duty enamelled metal). It’s something different and will hopefully help Camerons to stand out in their 150th year. There’s also an anniversary special 5% Camerons 150 red ale which will be available on limited release during selected months of the year._____________________________________________
A slice of Northumberland folk music is heading to the Twice Brewed Inn, north of Bardon Mill, on Saturday January 17.
The lineup includes the Alpacazz, Ian K Brown, Richard Ridley and another performance from Castle Carrocks Ukulele band the D’Ukes (of Cumberland).
The Apacazz are a blues/jazz/folk band making a long overdue return trip to the area from North Northumberland. They play a mixture of quirky covers and witty original songs with accomplished guitar playing, beautiful harmonies and a laid-back attitude. Over the last year they have featured at ‘Rothbury Roots’, the Sage and are regulars at the Alnwick Gardens.
Ian Brown is local a singer/songwriter guitarist currently resuming solo gigs having played regularly with Newcastle’s Tenth Avenue Band at festivals in England, Ireland and Germany until the summer of 2012. He has two albums of songs, ‘Dancing with Shadows’ – produced by Rick Kemp (Steeleye Span’s Bass man) in 2001 and ‘Rough Around the Edges’ – 2008. They can probably be described as being in the contemporary folk genre.
The event starts at 8pm and the evening will begin with ‘The D’Ukes’ (of Cumberland) which formed as a result of workshops delivered by Ian K Brown at world music festival ‘Music On The Marr’ which takes place in July each year in the Cumbrian Village of Castle Carrock. Entry costs £3 on the door.