Valentine’s Day is an occasion for romance but at Newcastle’s Tyneside Cinema it is also a time for democracy.
Not wishing to determine what their customers might want to see on the year’s smoochiest day, they ask the audience to decide.
Voting on what should be shown on the big screen on the evening of February 14 opened at the weekend – cast your vote, if you haven’t already done so, via www.tynesidecinema.co.uk/love
Jonny Tull, the Tyneside’s programme manager, says: “Tyneside Cinema is delighted to open the nominations for the North East’s favourite romantic film for a sixth fantastic year.
“We’ve had a brilliant response from our audiences in the past and we can’t wait to see which film makes the North East swoon this Valentine’s Day.”
Previous winners have been Amélie, Once, Before Sunrise, The Notebook and When Harry Met Sally.
Voting closes on January 30 and the winner will be announced on February 4, when tickets will also go on sale.
This particular screening is always a sell-out and that will certainly be the case this year, if only because everyone who attends will get complimentary chocolates courtesy of Hotel Chocolat. Themed cocktails will also be available to buy in the Tyneside Bar.
Other Valentine’s Day attractions include two new releases, Jim Jarmusch’s “crypto-vampire love story” Only Lovers Left Alive and Her, directed by Spike Jonze and described as “a science fiction romantic comedy-drama”, and a free showing of films in the Tyneside Bar under the heading Alternative Love Stories. Tickets from the box office: 0845 217 9909.