The Yorkshire Dales Meat Company – whose products are on sale across the region – has seen a 20% rise in sales of its products in Asda supermarkets since the beginning of the horsemeat scandal this time last year.
The company’s range of burgers, steaks and meatballs are on sale in 50 ASDA stores in the North East, North West, Yorkshire and north Midlands.
It has seen a 20% boost in sales of its products in Asda stores across these regions since a number of beef products from well-known suppliers were found to contain traces of horsemeat in mid-January 2013.
Yorkshire Dales Meat Company – which is based on its own farm in Wensleydale – prides itself on only sourcing meat from suppliers that share its commitment to the highest standard in food provenance.
Financial director James Knox said: “We’re obviously very pleased with these sales figures and put it down to consumers looking to buy meat and, in particular, beef from trusted sources since the beginning of the horsemeat scandal.
“These tremendous figures also show great confidence in our beef products sold in the supermarket, and in the brand that we’ve worked so hard to create.
“We pride ourselves on knowing exactly where our meat comes from. If meat doesn’t actually come from our own farm, then you can be sure that it will have been sourced from suppliers that we know and fully trust.”
Yorkshire Dales Meat Company supplies restaurants, hotels, food pubs, event venues and the catering trade with a range of high-quality meat products and chefs with menu development consultancy.